Over the years, direct mail marketing has proven to be highly profitable for businesses—especially when used in conjunction with digital campaigns. This unique marketing tactic involves sending a variety of marketing materials, including, but not limited to sales letters, postcards, catalogs, brochures, self-mailers, and more. Direct mail marketing’s power is in the details, as brands can maximize their marketing … Read more
An end of year appeal letter is a great way to show donors your appreciation and explain how their donations can directly help your organization’s cause. Below, we give helpful tips to create an end of year appeal letter that is effective and offer inspiration from past letters to help you create one of your … Read more
An impactful non-profit fundraising direct mail campaign can increase donations and greatly help your non-profit’s cause. Optimize your direct mail appeal letters by following the direct mail fundraising best practicesbelow. 1. Use Custom Envelopes Over 90% of fundraising direct mail uses envelopes, according to a study by Who’s Mailing What!. An envelope with an attention-grabbing … Read more
A brochure is a great tool that can raise your company’s brand awareness or give customers information about a new product or promotion. There are many different kinds of brochures to choose from and some types of brochure folds may be better suited for your specific business or the message you want to relay to … Read more
When creating a design intended for print, there are many factors to consider. For one, you’ll want to make sure that the design is pleasing to the eye. You’ll also want to keep your design consistent with your branding. One of the other most important design elements to consider is a design that gets your … Read more
Including retail signage displays in your store is an important part of customer interaction. Retail signage increases brand awareness, informs customers on products and sales going on in your store, and can work as a directional tool that creates a seamless shopping experience. To optimize your retail signage’s effectiveness in your stores, below are creative … Read more
When it comes to building your brand, attracting new customers, and increasing customer loyalty, creating custom boxes can be a very effective strategy for small businesses. Thinking of getting started on a custom box project for your company? United GMG discusses how custom boxes can benefit your business, the best types of custom boxes for … Read more
If you’re getting started on your next custom box project, the first thing you need to do is consider what type of custom box you’ll need. The type of custom box you need depends on many factors including what type of product you have, whether it is being shipped, and more. United GMG discusses the … Read more
When it comes to planning an event, there are many things that must be organized in order for everything to come together smoothly. From finding a caterer to booking the venue, it’s easy to forget some elements that, while they may seem small, can have a significant impact on guests. This includes printing for events, … Read more
Flyers are effective marketing tools that increase brand awareness, help with lead generation, and build customer loyalty. What’s more, sending flyers are not only effective, but they are also a cost-effective marketing strategy for small businesses. Whether you want to promote a new product or increase brand awareness in general, there are many different ways … Read more
When it comes to political campaigns, sending a political mailer is one of the most effective ways to reach voters. To help you create the best political mailer for your campaign, United GMG created this guide that discusses campaign mail tips, the benefits of direct mail, costs, and more. Political Direct Mail Effectiveness Political direct … Read more
Have you ever traveled somewhere gorgeous and thought for a moment, this feels like I’m living in a postcard? What could be better than sending out postcards to your customers and having them associate idyllic, happy, adventurous feelings with your brand? It may sound surprising, but deltiology, the collection and study of postcards, is the … Read more
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