How to Utilize Direct Mail Throughout the Buyer’s Journey
There are still many benefits of using direct mail for marketing efforts. Even with digital marketing as the principal medium for a…
The Press Room — UnitedGMG printing, mail & packaging blog
Direct Mail · Latest story
Higher Education Direct Mail: Strategies, Benefits, & Campaign Ideas
Higher education institutions are competing for attention across crowded inboxes, social feeds, search results, and ad platforms. One effective way to grab attention, cut through the noise, and share your message is through a direct mail…
Continue readingLatest
Why Direct Mail Is Still Invaluable in the Digital Age
Even though the digital marketing age reigns in many ways, there are still many challenges that digital marketers face that people don’t…
Why Printing Is Still Important: 12 Benefits of Print Media
Everything is becoming digitalized these days. Digitalizing makes things more convenient and allows for easy access. However, print still remains very important,…
Are Printing and Publishing the Same Thing?
If you’re interested in making your written work public then you should learn the difference between printing and publishing. Though somewhat similar,…
How to Make a Successful Brochure from A to Z
Brochures can be a great source of information for your clients that let them know about your business and the products or…
A Beginners Guide to the Types of Direct Marketing
Unlike mass marketing, direct marketing allows you to communicate with your customers personally. It’s an aggressive form of marketing, and it’s important…
5 Examples of Direct Marketing to Base Your Next Campaign Off
Direct marketing is one of the most effective ways to reach your target audience and grab their attention. Whether it’s through email,…
Unique Advertising on Shipping Boxes
These days, marketing is what it’s all about. A decent product that reaches the widest audience gets the most sales. Still, while…
Research Shows Direct Mail Works
Ads are everywhere. Wherever you look, you can find a couple of them, and this is especially true online. One can even…
Holiday Mailing Tips and Tricks
The holidays are here, and it’s never too late to create a marketing campaign that will entice your potential buyers to do…
How Direct Mail Can Help with Your Inbound Marketing Strategy
Direct mail has a bad reputation among some people based on the misconception that it’s an outdated and outbound strategy that consumers…
The Ultimate Guide to Postcard Sizes & Dimensions
When it comes to printing postcards, size is as important a consideration as design and paper quality. Selecting the right postcard dimensions…
11 Direct Mail Testing Ideas, Strategies, & Best Practices
Testing is the backbone of every successful direct mail campaign. It shows you which messages, offers, and designs actually connect with your…
Why Personalized Envelopes Are Becoming More Popular
Personalized envelope printing actually came about around the same time as color digital printing presses. Although that was a decade ago, personalized…
The Ultimate Guide to Direct Mail Marketing
What Are the Best Ways to Measure a Direct Mail Campaign? Measuring your direct mail campaigns is the only way to determine…
How to Get More Web Traffic with Direct Mail
If your goal is to increase the traffic to your website, direct mail can be a great way to get the results…
What is a Good Direct Mail Marketing Strategy?
Direct mail is a potentially invaluable asset to your marketing campaigns. However, you need to make sure you execute best practices to…
What Information Should Business Cards Have on Them?
A high-quality business card much more than simply a tool for giving business information out to potential customers. It also provides an…
