When it comes to printing postcards, size is as important a consideration as designs and paper quality. Selecting the right postcard dimensions for your strategies is necessary to make sure you get the most from your postcard printing projects and direct mail campaigns.
Carefully choosing the right size for your postcards can help you save money while meeting your project requirements. However, before getting into the standard sizes of postcards, let’s discuss the benefits of using postcards in your direct mail campaigns.
There are several key benefits of integrating postcards in your direct mail campaigns. These include:
There are several standard postcard sizes depending on whether you want flat or folded postcards for your direct mail campaigns. Here we’ll go over these sizes and how you can use the various types of postcards to benefit your direct mail marketing campaign.
For flat postcards, available sizes include:
Flat postcards of these sizes can give you the added benefit of gang run printing services. Gang run printing entails printing multiple postcards on a single sheet, which can help you save money and resources while staying well within your marketing budget.
However, if flat postcards aren’t ideal for your direct mail campaign, you may want to consider folding postcards in various sizes.
Folding postcards come in two types of folds: half-folds and tri-folds.
Standard half-fold postcard sizes include:
Standard tri-fold postcards fold sizes include:
While you can include a lot more information and graphics on folding postcards compared to flat ones, keep in mind that they’ll cost more than flat postcards, particularly if you want to save money through gang run printing services.
If you want to take advantage of a marketing strategy that’s capable of helping drastically improving your marketing efforts, consider using postcards. Postcards are an effective and appealing way to attract prospects and influence them to perform actions that other aspects of your campaigns might not do as well.
Through the use of postcards utilizing attractive designs and offers, you can stand out from the competition while saving money on your direct mail campaign in the process.