CHICAGO
DIRECT MAIL SERVICES
We know what it takes to develop, manage, and launch a winning campaign—and that every mailing is important to your organization and fundraising efforts. We are proud to introduce Omni-Bridge 2.0 as part of our direct mail services. With Omni-Bridge 2.0 you can expect a 23% - 46% higher response rate on your Direct Mail campaigns.
Studies have shown you only have about three seconds to get someone’s attention with direct mail advertisements, and we work hard to ensure that you make the most of those few moments. With Chicago direct mail services from United GMG, you can enjoy turning prospective customers into satisfied clients.
DIRECT MAIL PRODUCTS THAT EXCITE & ENGAGE YOUR PROSPECTS
UNITED GMG’S CHICAGO-BASED DIRECT MAIL SERVICES
Direct mail services involve a lot of planning and processing before they ever see a mailbox, and for good reason. With careful project management, these pieces can turn a casual observer into a new customer. At United GMG, we have more than just experience—we have a dedicated team who will contribute their expertise in mail piece design, postal regulations, paper choice, print file preparation, mailing lists, and client database management. Your success with direct mail services is our goal, and we pair our expertise and experience to deliver successful direct mailings.
- List Sourcing Purchasing
- CASS Certification
- List Cleaning
- Inkjet
- Data Processing
- Tab
- De-Duping
- Inserts
- Tracking
- Match Mailing
- Suppressing
- Permit Indica/Stamp/Meter
- NCOA
WHY DIRECT MAIL MARKETING?
Many companies today don’t utilize direct mail services because they perceive it as an irrelevant and outdated marketing tactic, but the fact is that it can be vital to your marketing campaign. Consumers still prefer direct mail in many ways compared to online marketing efforts such as “spammy” emails and other strategies that annoy rather than attract. With top-quality direct mail pieces, you can appeal to customers and stay ahead of the competition.
Consumers still prefer direct mail in many ways compared to online marketing efforts such as “spammy” emails and other strategies that annoy rather than attract.
With the right company, you’ll be able to design and develop direct mail that accurately represents your brand in a flattering mail piece that helps turn marketing leads into customers. Unlike email and other online strategies, direct mail offers a physical marketing material that feels more personal. You can easily impress your target audience with direct mail pieces, such as greeting cards and business cards, that inspire them to make a purchase and reach out to you.
What is Omni-Bridge 2.0®?
Omni-Bridge 2.0® is a marketing solution seamlessly designed to improve results and track the effectiveness of direct mail campaigns through digital omni channel platform integration. Achieve a 23% – 46% lift in response rates and a higher ROI.
Amp up a traditional direct mail campaign from a single mail piece impression into multiple repetitive impressions to the same audience across multiple platforms. Create a personalized and integrated customer experience when and where they are online.
Omni-Bridge® brings together highly targeted social media feeds, online follow-ups, SMS and website visitor tracking along with your direct mail to drive higher response and increased revenue.
Omni-Bridge 2.0® Core Technologies
Match Facebook and Instagram accounts to deliver social ads before, during and after.
SocialMatch
Know exactly when the mail hits at the individual mail piece and export delivery lists.
Mail Tracking
Personalized or Static QR codes to maximize engagement including custom report dashboard.
QR Codes
Add a full color clickable ad through USPS’s daily mail preview with reporting to show received, opened and clicked.
Informed Delivery®
Track campaign effectiveness with contact information and drive incremental conversion with SMS coupons and URLs.
Call & Text Tracking
Re-engage website visitors through retargeted ads on Google Display Network.
Online Follow-Up
Re-engage website visitors with retargeted Facebook and Instagram ads.
Social Follow-Up
Receive list of anonymous website visitors, their contact information and actions taken on website for targeted follow-up.
LEAD Match
SOME INTERESTING DIRECT MAIL STATISTICS
77%
of people sort through their mail immediately.
SOURCE: USPS
48%
of people retain direct mail for future reference.
SOURCE: DMR
90%
of millennials believe that direct mail marketing is more reliable than email.
SOURCE: USPS
59%
of US respondents say they enjoy getting mail from brands about new products.
SOURCE: EPSILON
A FEW BENEFITS OF DIRECT MAIL ADVERTISING
At United GMG, you’ll see a difference in the performance of your marketing campaigns with unique mail pieces that can significantly help your business. You’ll discover how direct mail can help your business stand out among competitors while helping improve overall ROI. We keep all direct mail services consistently affordable for all of our clients, making it a worthwhile investment that complements the rest of your marketing materials and marketing efforts.
- Highly Targeted
- Personalized
- Boosts Brand Awareness
- Increases Customer Retention
- Creative & Tangible
- Range of Formats
- Traceable & Trackable
- Easily Measured
- Cost Effective
- Proven Track Record
- Easy to Combine with Digital Marketing
GET A QUOTE
Direct Mail Printing F.A.Q
What is a Direct Mailing Service?
What is an example of direct mail?
Does direct mailing still work?
What companies still use direct mail?
Is direct mail making a comeback?
How much does a direct mail campaign cost?
HOT OFF THE PRESS ( RESOURCES FOR DIRECT MAIL )
We've learned a thing or two after 90+ years in the industry. Here are related tips and insights from experienced industry professionals
