Today’s customers are constantly bombarded with online ads, email marketing and social media promotions. It’s more difficult than ever to stand out in our digital-first world. Fortunately, there’s still a way to cut through the clutter and reach your customers: data-driven direct mail. Data-driven direct mail offers a highly personalized, impactful and measurable way to … Read more
In today’s highly competitive market, signage plays a crucial role in making a business stand out. The right signage not only attracts customers but also communicates professionalism, key information, accessibility, and brand identity. From storefront signs to wayfinding systems, there are countless options to suit the needs of your business. Let’s explore some of the … Read more
In today’s fast-paced (and cluttered!) marketing landscape, standing out has never been more challenging. Despite advances in digital advertising, one of the best ways to distinguish your brand is through direct mail. Although more expensive than some digital channels, direct mail is worth the investment when done correctly. Skeptical? Consider these recent 2024 statistics from … Read more
In today’s digital world, it’s easy for marketers to focus on all things online. But there’s something special about receiving a tangible, personalized piece of mail. When brands add AI to their internal data, direct mail is more precise—and powerful—than ever. AI elevates direct mail campaigns by making them more targeted, efficient and measurable. It … Read more
In the world of marketing, no single strategy is a silver bullet. Take print and digital marketing, for example. Each medium offers unique benefits—and drawbacks. Print delivers credibility, tangibility, and memorability, while digital provides real-time engagement, measurable ROI and scalability. Let’s take a closer look: PRINT VS. DIGITAL MARKETING Print Digital Reach Local, limited … Read more
AI is here to stay. Rather than rue its growing influence, let’s embrace AI’s potential to streamline marketing efforts, enhance customer interactions—and hopefully lighten your workload. Introducing AI to your omni-channel marketing strategy is a great place to start. What Is Omni-channel AI? As many businesses have discovered, AI can dramatically improve the speed, efficiency … Read more
Direct mail cuts through the clutter and makes an impact in a digital world filled with noise and distraction. After a long day of swiping, clicking and scrolling, customers relish tangible outreach from a brand. From brochures and postcards to die cut cards and custom packages, the options are endless. Selecting the appropriate format, message … Read more
One of the biggest challenges of direct mail is getting it into the right hands. The most beautifully designed and branded piece is worth nothing if it ends up in the trash. An effective direct mail campaign needs to reach individuals who will respond. To ensure your campaign makes a splash, start with segmentation. What … Read more
Imagine receiving two postcards in the mail, each from a different nonprofit. Both are printed on high-quality paper and feature eye-catching designs. Yet, while one celebrates a nonprofit’s hard work and includes a lengthy list of accomplishments, the other thanks you by name and describes the life-changing impact of your recent donation. Which one will … Read more
The date’s set, the venue’s booked and the agenda’s finalized. Now it’s time to nail down another key element: signage. You want attendees buzzing about your event’s engaging content and effortless flow—NOT that they couldn’t find a meeting space or restroom. When done well, conference signage seamlessly guides attendees through your event space and agenda, … Read more
Summertime is the best time to connect with customers in the great outdoors. Balmy temps and relaxed schedules boost moods and draw crowds with more time to linger and learn about your business. While outdoor events generate memories and experiences like no other, they require careful planning and flexibility. Key elements like weather, traffic and … Read more
There’s nothing quite like an in-person event to showcase your brand and connect with customers. Whether you’re hosting a gala fundraiser, a sales convention for 1,500, or an intimate retreat for 20, the same principles apply: keep it consistent, relevant, interactive and seamless. This is no small feat for event planners, who are under extraordinary … Read more
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