Thursday, December 19, 2024 | Direct Mail
In today’s digital world, it’s easy for marketers to focus on all things online. But there’s something special about receiving a tangible, personalized piece of mail. When brands add AI to their internal data, direct mail is more precise—and powerful—than ever. AI elevates direct mail campaigns by making them more targeted, efficient and measurable. It … Read more
Thursday, November 21, 2024 | Insights, Printing - General
In the world of marketing, no single strategy is a silver bullet. Take print and digital marketing, for example. Each medium offers unique benefits—and drawbacks. Print delivers credibility, tangibility, and memorability, while digital provides real-time engagement, measurable ROI and scalability. Let’s take a closer look: PRINT VS. DIGITAL MARKETING Print Digital Reach Local, limited … Read more
Wednesday, October 16, 2024 | Insights
AI is here to stay. Rather than rue its growing influence, let’s embrace AI’s potential to streamline marketing efforts, enhance customer interactions—and hopefully lighten your workload. Introducing AI to your omni-channel marketing strategy is a great place to start. What Is Omni-channel AI? As many businesses have discovered, AI can dramatically improve the speed, efficiency … Read more
Tuesday, September 24, 2024 | Direct Mail
Direct mail cuts through the clutter and makes an impact in a digital world filled with noise and distraction. After a long day of swiping, clicking and scrolling, customers relish tangible outreach from a brand. From brochures and postcards to die cut cards and custom packages, the options are endless. Selecting the appropriate format, message … Read more
Thursday, August 29, 2024 | Direct Mail
One of the biggest challenges of direct mail is getting it into the right hands. The most beautifully designed and branded piece is worth nothing if it ends up in the trash. An effective direct mail campaign needs to reach individuals who will respond. To ensure your campaign makes a splash, start with segmentation. What … Read more
Wednesday, July 31, 2024 | Insights, Printing, Wide Format Printing
Imagine receiving two postcards in the mail, each from a different nonprofit. Both are printed on high-quality paper and feature eye-catching designs. Yet, while one celebrates a nonprofit’s hard work and includes a lengthy list of accomplishments, the other thanks you by name and describes the life-changing impact of your recent donation. Which one will … Read more
Monday, June 17, 2024 | Insights
The date’s set, the venue’s booked and the agenda’s finalized. Now it’s time to nail down another key element: signage. You want attendees buzzing about your event’s engaging content and effortless flow—NOT that they couldn’t find a meeting space or restroom. When done well, conference signage seamlessly guides attendees through your event space and agenda, … Read more
Thursday, May 23, 2024 | Insights
Summertime is the best time to connect with customers in the great outdoors. Balmy temps and relaxed schedules boost moods and draw crowds with more time to linger and learn about your business. While outdoor events generate memories and experiences like no other, they require careful planning and flexibility. Key elements like weather, traffic and … Read more
Thursday, April 25, 2024 | Insights
There’s nothing quite like an in-person event to showcase your brand and connect with customers. Whether you’re hosting a gala fundraiser, a sales convention for 1,500, or an intimate retreat for 20, the same principles apply: keep it consistent, relevant, interactive and seamless. This is no small feat for event planners, who are under extraordinary … Read more
Thursday, March 14, 2024 | Custom Box
First impressions matter. A LOT. It takes just 15 seconds to form an impression about someone we’ve just met—and less than three seconds to form an opinion about a new product. A custom designed box offers a great way for companies to impress customers and quickly earn their trust. Think of your customer’s buying journey … Read more
Tuesday, February 27, 2024 | Wide Format Printing
In today’s fast-paced, hyper-connected world, putting an omni-channel marketing strategy in place is essential. Intimidated or overwhelmed? Don’t be. Let’s break down the various components of omni-channel marketing, including how it benefits your customers—and your bottom line. What Is Omni-Channel Marketing? Think of omni-channel marketing as a more holistic approach to the customer experience. From … Read more
Wednesday, January 31, 2024 | Banners & Signage, Wide Format Printing
Trade shows, conferences, galas and other in-person events offer invaluable opportunities to attract clients, network and promote your brand. Don’t waste these occasions by arriving empty handed! Creating a suite of branded collateral to market your business is a must. For some attendees, this might be their first time interacting with your brand. Investing the … Read more
At United, we believe the attention and care we put into our projects shows through as much as our expert design and print work. See what we’ve done for clients big and small.
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