Wednesday, December 1, 2021 | Uncategorized
Are you unsure about direct mail marketing and need more information before making the big decision to incorporate it into your marketing campaign? Maybe you’ve heard the myth that direct mail doesn’t have a reasonable response rate—but think again. Here are just a few benefits to incorporating direct mail into your marketing campaign: Reach targeted … Read more
Thursday, November 18, 2021 | Mailing Tips
Direct mail is a unique marketing strategy that involves sending a variety of marketing materials such as physical letters, postcards, catalogs, brochures, self-mailers, packages, and more to your prospects and customers. Although it is used in both B2C and B2B marketing, advertising, and selling—it is more commonly used with consumers. Because it is more commonly … Read more
Tuesday, November 9, 2021 | Mailing Tips
Over the years, direct mail marketing has proven to be highly profitable for businesses—especially when used in conjunction with digital campaigns. This unique marketing tactic involves sending a variety of marketing materials, including, but not limited to sales letters, postcards, catalogs, brochures, self-mailers, and more. Direct mail marketing’s power is in the details, as brands can maximize their marketing … Read more
Thursday, October 21, 2021 | Mailing Tips
An end of year appeal letter is a great way to show donors your appreciation and explain how their donations can directly help your organization’s cause. Below, we give helpful tips to create an end of year appeal letter that is effective and offer inspiration from past letters to help you create one of your … Read more
Wednesday, October 6, 2021 | Mailing Tips
An impactful non-profit fundraising direct mail campaign can increase donations and greatly help your non-profit’s cause. Optimize your direct mail appeal letters by following the direct mail fundraising best practicesbelow. 1. Use Custom Envelopes Over 90% of fundraising direct mail uses envelopes, according to a study by Who’s Mailing What!. An envelope with an attention-grabbing … Read more
Friday, September 3, 2021 | Uncategorized
Postal rates can impact businesses and marketers in a big way. In case you missed it, the United States Postal Services (USPS), increased postage rates back in January of 2021. And here’s what we’re hearing now: Are Postal Rates Going Up in August of 2021? The USPS recently approved a mid-year increase. On August 29, … Read more
Monday, August 30, 2021 | Mailing Tips
A brochure is a great tool that can raise your company’s brand awareness or give customers information about a new product or promotion. There are many different kinds of brochures to choose from and some types of brochure folds may be better suited for your specific business or the message you want to relay to … Read more
Monday, August 9, 2021 | Mailing Tips
When creating a design intended for print, there are many factors to consider. For one, you’ll want to make sure that the design is pleasing to the eye. You’ll also want to keep your design consistent with your branding. One of the other most important design elements to consider is a design that gets your … Read more
Tuesday, August 3, 2021 | Banners
Including retail signage displays in your store is an important part of customer interaction. Retail signage increases brand awareness, informs customers on products and sales going on in your store, and can work as a directional tool that creates a seamless shopping experience. To optimize your retail signage’s effectiveness in your stores, below are creative … Read more
Thursday, July 29, 2021 | Mailing Tips
When it comes to building your brand, attracting new customers, and increasing customer loyalty, creating custom boxes can be a very effective strategy for small businesses. Thinking of getting started on a custom box project for your company? United GMG discusses how custom boxes can benefit your business, the best types of custom boxes for … Read more
Thursday, July 29, 2021 | Mailing Tips
If you’re getting started on your next custom box project, the first thing you need to do is consider what type of custom box you’ll need. The type of custom box you need depends on many factors including what type of product you have, whether it is being shipped, and more. United GMG discusses the … Read more
Wednesday, May 19, 2021 | Mailing Tips
When it comes to planning an event, there are many things that must be organized in order for everything to come together smoothly. From finding a caterer to booking the venue, it’s easy to forget some elements that, while they may seem small, can have a significant impact on guests. This includes printing for events, … Read more
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