Whether you are a traditional brick and mortar retailer, an online retailer, or both—the usage and quality of your printed materials can make the difference between a sale and one lost to your competitors. It can also make the difference in a re-order or your packaging being shared on social media versus your customer taking the item and everything being tossed and forgotten.
By announcing product launches, promoting your sales, staying connected with prospects and customers, and building your brand—your printed communications can help you legitimize, enhance, and grow your business.
So, let’s take a look at the top 9 retail printing solutions and how to use each to spark customer engagement, drive awareness, and deliver results.
The use of signs and banners in your retail store is an important part of customer interaction. Retail signage and banners increase brand awareness, inform customers about products and current sales in your store, and work as a directional tool to ensure a seamless shopping experience for your customers.
Be sure to incorporate outdoor retail signage—like sidewalk signage and window graphics—to grab people’s attention and promote sales as they walk by your store. And use indoor retail signage and banners—like point-of-purchase signage, hanging banners, and informational banners—to entice customers to buy more, advertise promotions, and provide useful information to you customers.
You can entice customers to buy more products before and during the checkout process by placing a point-of-purchase display near specific merchandise you wish to promote. Point-of-purchase signage is available in a variety of formats, including endcap displays—which are freestanding displays at the end of isles—and standing banners that can easily be placed anywhere around the store. Examples of product displays include potato-chip displays in grocery stores or beer displays in liquor stores.
When considering the design of your point-of-purchase signs, be sure to sway the customer with attention-grabbing graphics and visuals. In many cases, your customers will walk out having purchased more items than they originally intended to—which is exactly what you want!
The use of window graphics can serve many purposes and can help catch the attention of people walking by. Chances are, you have some large display windows you can use to stop those pedestrians from walking by and get them to head right into your store instead.
Design window graphics with your company logo, colors, and other brand elements to increase local brand awareness; use them to promote new products or give direction; provide store hours; and showcase seasonal sales to entice people to come into your store.
Floor decals and stickers are a great way to incorporate directional signage into your retail store. By clearly pointing the way to a particular item or location—such as a dressing room or line—directional retail signage makes the shopping experience for customers more enjoyable and less frustrating.
Use floor decals as store aisle signs to show which direction to walk in a particular aisle, direct people to lines or waiting areas, encourage social distancing in lines, and even promote special sales or advertisements.
Murals offer retail businesses custom visual solutions that help build your brand, increase sales, and make a lasting impression on customers and prospects. They are great for storefronts as well as inside the retail store itself.
Use murals in your retail store to attract attention and impress customers by incorporate logos, trademarks, custom artwork, and unique marketing messages. Create an attractive shopping environment for customers and make a big impression without the big investment of an interior designer by installing on-trend wall murals.
Over the years, direct mail marketing has proven to be highly profitable for retail businesses. It produces the highest conversion rates, the lowest cost per lead, and the highest ROI—especially when used in conjunction with digital marketing campaigns.
Be sure to leverage variable data printing to make your direct mail more personal and relevant to each recipient—which in turn will increase the number of measurable responses you receive. Additionally, you’ll definitely want to include eye-catching designs and visuals, an enticing offer, and a compelling call to action.
It is also important to remember that repetition is key here. In fact, The Rule of 7 states that a prospect needs to see your message at least 7 times before they’ll take action and make a purchase—so be sure to include multiple digital and direct mail touchpoints in your marketing strategy.
Be sure to use door hangers to supplement other campaigns—such as a direct mail campaign, digital marketing campaign, or both—and take a one-on-one approach with the customer. Stand out rather than getting lumped in with the rest of the mail!
Direct marketing techniques such as door hangers are another great way to reach your targeted audiences. With door hangers, you don’t have to worry about expensive mailing fees; you just have to hit the streets yourself or pay someone else to do it.
The way you present your products on the shelves, online, and during the unboxing experience matter. From custom printed boxes and bags and custom gift boxes to product boxes, folding cartons, and custom box tape—you need packaging that helps you build your brand and entices customers to buy your products again and again.
Be sure to design custom packaging that truly stands out and tells your story, because custom packaging can increase the perceived value of your products, enhance engagement, and boost your sales dramatically.
Custom printed retail labels and stickers are ideal for adding your branding or logo to packaging, sale stickers, or whatever else your business needs to label. These labels are also ideal for adding custom messaging to packaging or products as well as pricing information.
Help your products stand out and drive sales with brightly colored, eye-catching custom retail labels on all of your products and packaging.
We have helped retailers across the country develop thoughtful printing strategies and deliver quality retail printing communications that reflect their brand’s unique personality.
Our retail printing solutions include:
Custom Printed boxes
Indoor Retail Signage
Banners of all kinds
Direct Mail Campaigns
Flyers & Brochures
United GMG helps retailers like you present your products and services professionally, so you can build trusting relationships with your customers and—ultimately—grow your business.
Do you need effective retail printing solutions for your retail store? At United GMG, we are here to support you through the process of creating and integrating the best retail printing solutions, so let’s get started today. Our experts can help you decide which type—or types—of retail printing you’ll need and can answer any questions you have. Contact us to get a free quote or call to speak to a United GMG representative directly.