Retail Packaging

Does your product’s package work smart enough? 93%* of buyers are more willing to purchase products with awesome custom packaging experiences. The way you present your product on the shelves, online, and during the unboxing experience matters. 

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Types of Retail Product Packaging 

It’s time to get creative! Your brand deserves beautiful, custom packaging that helps customers notice, engage with, and purchase your products again and again. 

Work with United GMG to create custom designs that fit your brand. 
And so much more! Start your free quote, or give us a call to get started. 

Retail Packaging Tips

  • Express beliefs, purpose, and story. Today, customers shop brands, not only products.
  • Share a smile. Shoppers don’t necessarily remember every detail of the packaging, but they do recall how they felt when an unboxing experience appealed to their emotions.
  • Keep it simple. You can use every inch, but you don’t have to. Communicate your message, instructions, and product information but don’t overdo it!
  • Protect your product. Customers appreciate it when a brand creates a structured home for the product to ship safely and securely.
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Our Custom Packaging Services 

United GMG is your go-to packaging company. We understand packaging and serve many industries, which helps us bring a unique advantage to our design, prototype, and print services. 

Our Process: How to Order Custom Retail Packaging

We’re here to support you every step of the way. Before you start creating your retail packaging, here is a quick look at our process. 

Step 1: Product Dimensions

What size box or bag do you need?

Start by measuring the dimensions of your product; height, width, and length, along with any other additional items going inside the box.

Step 2: Message

How will your customer know what to expect and how do we communicate high quality? 

First, picture this, is your packaging among other products on a shelf or is it on its way, through the mail, directly to your customer? This will help you determine the components of your package that are beneficial to address (or talk about).

And, always assume they don’t know your brand. We recommend providing the following information on your retail packaging. 

  • Information about your brand or product
  • Instructions on how to use your product
  • Your logo and tagline
  • Quotes from happy customers
  • A photo of your product
  • Something to relate to on a personal note (A joke or a quote)

Step 3: Design 

Your message should always connect with the design elements (think patterns or textures) that you choose to use on your product packaging. Work with the dimensions of your box, bag, or carton and use the space to capture shoppers’ attention!

You Have Options

  • Print in Full Color: Add a touch of pizazz to your product packages with foil, vibrant color choices, and glossy finishes to standout on the shelf.
  • Start with a Prototype: Turn your vision into reality with a custom prototype. See your idea in real life and test it with your product before it ever touches consumer hands.

If you need help with your packaging design, work with our team of experts. 

Step 4: Finalize 

It’s a good idea to double check that your design is exactly how you want it before you complete your order. 

We advise looking for spelling errors and getting a second pair of eyes on your design visuals if you can for added help.

Once we receive your order and you’ve approved the proof, it’s time to send your design to our printers!

Step 5: Display

You now have a beautiful, custom package for your product. Pack it all up your way, finally, and get ready to see the results!

Benefits of Custom Packaging for Small Business Owners

Big brands with even bigger budgets aren’t the only ones that benefit from custom packaging. United GMG offers custom solutions to meet the needs of our client partners. Custom packaging is a great way to take care of: 

  • Varying package quantities
  • Custom sizes, finishes, materials, colors, or features for your packaging
  • Access to full-color advanced printing or printing on all sides and the interior of your packaging

And more! Give us a call to discuss your custom packaging ideas. 

Increase Brand Perception with High-Quality Packaging

Did you know custom packaging can increase the perceived value of your product? With this small investment and commitment to your brand strategy, you can improve profit margins and charge more for the same thing. All while improving the shopping and unboxing experience for you customer. It’s a win-win.

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Retail Packaging FAQs

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What is Custom Retail Packaging?

Retail packaging includes the box or bag customers see before they get to your product. Typically, Retail Packaging includes your logo, brand colors, and message on the box’s outside (and inside).

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Is your retail packaging sustainable?

We do our best to use recycled materials when available, and all of our custom packaging and boxes are printing in the USA. 

 

According to industry research, most shoppers prefer recycled options like many of today’s cardboard products. Think about this when designing your custom packaging. 

  • Is your design reusable? 
  • Are you making the most of the space? 
  • Is it clear that my package is recyclable?
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Do I need to order a minimum quantity?

No. We accept any order size. 

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Can you print spot colors?

No. Please convert all colors to CMYK.

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Do I need to supply boxes?

United GMG offers a wide variety of retail packaging boxes, including folding cartons, mailing boxes, and shipping boxes. We offer low minimums at affordable prices and high volume discounts. 

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What are custom folding cartons?

Custom folding cartons are popular because they’re lightweight and 100% customizable. 

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Can I supply my design?

Yes. We are more than happy to accept your branding. If you need design direction, let us know. We can help with that, too!

We can also help you fit your design into your box dimensions. 

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How much does custom Retail Packaging cost?


We know it’s not a great answer, but it depends. Calculators can help determine some rough estimates based on your qualifiers.

Find Space to Tell Your Story

You have the power to define your brand identity through custom packaging. Learn how and get started with us today.

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