Wednesday, March 18, 2026 | Mailing Tips
For retailers, packaging is one of the most powerful yet overlooked marketing tools available. It introduces the brand, creates anticipation, protects the product, and often influences whether someone chooses one item over another. In ecommerce, the unboxing…
Monday, December 8, 2025 | Mailing Tips
Direct mail marketing has been around for decades, and despite the rise of digital advertising, it continues to deliver results. Although some businesses view it as outdated, direct mail remains a powerful, highly targeted, personalized, and…
Tuesday, December 26, 2023 | Mailing Tips
In the great marketing debate of direct mail vs. digital, where does your business stand? Both strategies certainly have their advantages (and challenges). Rather than pick sides, many companies opt for an integrated approach.
Friday, December 8, 2023 | Mailing Tips
When done well, direct mail is a dependable, cost-effective way to drive sales and build brand loyalty. Despite the many advances in digital marketing, customers still prefer advertising they can physically touch.
But it…
Monday, October 30, 2023 | Custom Box, Mailing Tips
Think custom boxes are too expensive and time consuming? Think again. As the ONLY marketing tool with a nearly 100 percent open rate, custom boxes offer an unparalleled return on investment. And the sheer number of sizes…
Wednesday, August 17, 2022 | Mailing Tips
Print collateral that is thoughtful, unique, and creative can help you convert more leads into sales—and it will also help build your brand’s reputation and loyalty. At the end of the day, it is a tangible marketing…
Monday, June 6, 2022 | Custom Box, Mailing Tips
Kitting is used in essentially every industry, from fast food to cosmetics—and it is one of the most popular techniques used in ecommerce fulfillment. Kitting enables retailers, manufacturers, and online subscription services—among others—to increase sales, maximize their…
Thursday, May 19, 2022 | Insights, Mailing Tips
If you’ve wondered how the United States Postal Service (USPS) prices their products, you aren’t alone. With prices changing over the years and with costs varying for different products, it’s easy to assume that USPS pricing is…
Thursday, November 18, 2021 | Mailing Tips
Direct mail is a unique marketing strategy that involves sending a variety of marketing materials such as physical letters, postcards, catalogs, brochures, self-mailers, packages, and more to your prospects and customers. Although it is used in both…
Tuesday, November 9, 2021 | Mailing Tips
Over the years, direct mail marketing has proven to be highly profitable for businesses—especially when used in conjunction with digital campaigns. This unique marketing tactic involves sending a variety of marketing materials, including, but not limited to sales letters, postcards, catalogs,…
Thursday, October 21, 2021 | Mailing Tips
An end of year appeal letter is a great way to show donors your appreciation and explain how their donations can directly help your organization’s cause. Below, we give helpful tips to create an end of year…
Wednesday, October 6, 2021 | Mailing Tips
An impactful non-profit fundraising direct mail campaign can increase donations and greatly help your non-profit’s cause. Optimize your direct mail appeal letters by following the direct mail fundraising best…
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