Mailing Tips

Measuring Direct Mail Marketing ROI: Average ROI & ROI Statistics

When done well, direct mail is a dependable, cost-effective way to drive sales and build brand loyalty. Despite the many advances in digital marketing, customers still prefer advertising they can physically touch.

But it…

Unlock the Power of Custom Boxes for Your Business

Think custom boxes are too expensive and time consuming? Think again. As the ONLY marketing tool with a nearly 100 percent open rate, custom boxes offer an unparalleled return on investment. And the sheer number of sizes…

5 Types of Print Collateral That Still Work in the Business World

Print collateral that is thoughtful, unique, and creative can help you convert more leads into sales—and it will also help build your brand’s reputation and loyalty. At the end of the day, it is a tangible marketing…

Kitting 101: Kitting Boxes, Process, & Best Practices

Kitting is used in essentially every industry, from fast food to cosmetics—and it is one of the most popular techniques used in ecommerce fulfillment. Kitting enables retailers, manufacturers, and online subscription services—among others—to increase sales, maximize their…

USPS Postal Rate Increases Explained and How They Affect Your Direct Mail Campaigns

If you’ve wondered how the United States Postal Service (USPS) prices their products, you aren’t alone. With prices changing over the years and with costs varying for different products, it’s easy to assume that USPS pricing is…

Top 9 Retail Printing Solutions for Retailers

Whether you are a traditional brick and mortar retailer, an online retailer, or both—the usage and quality of your printed materials can make the difference between a sale and…

Custom Packaging for Retail: 5 Ideas to Help You Stand Out & Build Your Brand

As a retail business, the way you present your products on the shelves, online, and during the unboxing experience matter. From custom printed boxes and bags and custom gift boxes to product boxes and folding cartons—you need…

B2B Direct Mail: A Guide for Businesses [2022]

Direct mail is a unique marketing strategy that involves sending a variety of marketing materials such as physical letters, postcards, catalogs, brochures, self-mailers, packages, and more to your prospects and customers. Although it is used in both…

Bring Power to Print Through Personalized Direct Mail

Over the years, direct mail marketing has proven to be highly profitable for businesses—especially when used in conjunction with digital campaigns. This unique marketing tactic involves sending a variety of marketing materials, including, but not limited to sales letters, postcards, catalogs,…

End of Year Appeal Letters: Examples & Ideas

An end of year appeal letter is a great way to show donors your appreciation and explain how their donations can directly help your organization’s cause. Below, we give helpful tips to create an end of year…

Non-Profit Direct Mail Fundraising: Best Practices & Tips

An impactful non-profit fundraising direct mail campaign can increase donations and greatly help your non-profit’s cause. Optimize your direct mail appeal letters by following the direct mail fundraising best…

Brochure Types 101: A Guide for Businesses

A brochure is a great tool that can raise your company’s brand awareness or give customers information about a new product or promotion. There are many different kinds of brochures to choose from and some types of…