Introduction to Catalog Printing
When you think of a catalog as a direct marketing tool, you may immediately think back to yesteryear, when a display of products in minuscule images was dropped at your grandparents' doorstep. However, in this digital age, you may want to rethink underestimating the catalog, as millennials are more excited to receive catalogs than our grandparents' generation ever was.
As you may have read from our last post, the unboxing experience your brand provides has a direct connection to how the customer perceives and relates to your product. After all, the emotional impact your customer feels and the characteristics they associate with your brand, on the whole, becomes your brand identity. That’s why custom … Read more
Custom packaging is everywhere these days, and it’s making quite a significant impact on customer experience. Did you know that 50% of shoppers will recommend your product if it comes in gift-like or branded packaging (Pack Mojo)? We pulled examples of companies using their packaging to foster community with customers. If you have a product … Read more
When sending out a direct mail piece, you may wonder which type of direct mail is most effective for your business to send. While many organizations choose to send bulk (first class or standard) mail, there is also the option to send Every Door Direct Mail (EDDM). So, which type of direct mail is best … Read more
If you are sending a postcard out as a direct mail marketing piece for your business, you’ll want to make sure your post card stands out to your target customer. This includes creating a design that catches the eye and entices the customer to take action. In addition to creating a memorable design, your postcard … Read more
One of the best parts of custom vinyl banner printing is seeing our customers’ reactions to the final product. It’s literally turning their vision into reality. Our lives are becoming more digital by the minute, which is why tangible objects are so special these days. To make sure our customers feel that joy every time, … Read more
Small but mighty, workhorse, silent hero—these are just a few ways to describe the grommet. This tiny, commonly metal ring helps hang vinyl banners and other signage. It secures a space for something like a rope or pole to pass through and hold up the banner. It’s easy to confuse grommets with eyelets or other … Read more
With digital ads having the potential to overwhelm consumers, booklet printing is a unique and effective way to showcase your brand and leave a favorable impression. Booklets can help you position your brand as a credible source in your industry, attract more customers, and stand out from the crowd. Learn the various ways booklet printing … Read more
Before the invention of the printing press in the 15th century, every book in existence needed to be scribed. It wasn’t until the 20th century that books have become widely accessible to the public. This is because, during this time, offset lithography, or offset printing, enabled faster and more cost-effective mass production of books. So, … Read more
It is easy to fall into the trap of viewing the marketing environment as a static place where there are set rules that govern it, and the same techniques always yield similar results. However, the truth is, direct mail marketing is filled with little windows of opportunity that can provide you with massive returns on … Read more
While many are quick to dismiss traditional direct mail as an “old school” technique, the truth is, direct mail is extremely effective. In a world where digital advertising spaces are saturated and overwhelming, direct mail marketing can actually be more effective than newer digital strategies. In fact, the response rate to direct mail pieces is … Read more
Business cards are essential for networking, meetings, and so much more. They’re an excellent tool for getting you and your business recognized. When a potential customer asks about your business or services, all you must do is hand over your business card. But effective business card design is another story. Creative and efficient design will … Read more
At United, we believe the attention and care we put into our projects shows through as much as our expert design and print work. See what we've done for clients big and small.
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