Direct mail cuts through the clutter and makes an impact in a digital world filled with noise and distraction. After a long day of swiping, clicking and scrolling, customers relish tangible outreach from a brand. From brochures and postcards to die cut cards and custom packages, the options are endless. Selecting the appropriate format, message … Read more
One of the biggest challenges of direct mail is getting it into the right hands. The most beautifully designed and branded piece is worth nothing if it ends up in the trash. An effective direct mail campaign needs to reach individuals who will respond. To ensure your campaign makes a splash, start with segmentation. What … Read more
Imagine receiving two postcards in the mail, each from a different nonprofit. Both are printed on high-quality paper and feature eye-catching designs. Yet, while one celebrates a nonprofit’s hard work and includes a lengthy list of accomplishments, the other thanks you by name and describes the life-changing impact of your recent donation. Which one will … Read more
The date’s set, the venue’s booked and the agenda’s finalized. Now it’s time to nail down another key element: signage. You want attendees buzzing about your event’s engaging content and effortless flow—NOT that they couldn’t find a meeting space or restroom. When done well, conference signage seamlessly guides attendees through your event space and agenda, … Read more
Summertime is the best time to connect with customers in the great outdoors. Balmy temps and relaxed schedules boost moods and draw crowds with more time to linger and learn about your business. While outdoor events generate memories and experiences like no other, they require careful planning and flexibility. Key elements like weather, traffic and … Read more
There’s nothing quite like an in-person event to showcase your brand and connect with customers. Whether you’re hosting a gala fundraiser, a sales convention for 1,500, or an intimate retreat for 20, the same principles apply: keep it consistent, relevant, interactive and seamless. This is no small feat for event planners, who are under extraordinary … Read more
First impressions matter. A LOT. It takes just 15 seconds to form an impression about someone we’ve just met—and less than three seconds to form an opinion about a new product. A custom designed box offers a great way for companies to impress customers and quickly earn their trust. Think of your customer’s buying journey … Read more
Trade shows, conferences, galas and other in-person events offer invaluable opportunities to attract clients, network and promote your brand. Don’t waste these occasions by arriving empty handed! Creating a suite of branded collateral to market your business is a must. For some attendees, this might be their first time interacting with your brand. Investing the … Read more
Despite all the chatter around digital marketing, direct mail still offers higher response rates. The more cluttered customers’ in-boxes become, the more they appreciate (and respond to!) something tactile. But how can you tell if your direct mail campaign is working? And if it isn’t, what’s the best way to boost results and justify your … Read more
In the great marketing debate of direct mail vs. digital, where does your business stand? Both strategies certainly have their advantages (and challenges). Rather than pick sides, many companies opt for an integrated approach. More on that later. First, let’s break down the benefits of each strategy: Direct Mail Essentially, direct mail relies on printed … Read more
When done well, direct mail is a dependable, cost-effective way to drive sales and build brand loyalty. Despite the many advances in digital marketing, customers still prefer advertising they can physically touch. But it isn’t enough to design a pretty postcard; you need to create something that gets noticed and delivers results. That’s where Return … Read more
Eco-friendly printing is not only good for the environment—it’s also good for business. Today’s customers are more eco-conscious than ever and frequently seek out companies that make concerted efforts to go green and reduce their carbon footprint. While stable the past few years, look at how the rate of paper recycling has increased in the … Read more
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