In the great marketing debate of direct mail vs. digital, where does your business stand? Both strategies certainly have their advantages (and challenges). Rather than pick sides, many companies opt for an integrated approach. More on that later. First, let’s break down the benefits of each strategy: Direct Mail Essentially, direct mail relies on printed … Read more
When done well, direct mail is a dependable, cost-effective way to drive sales and build brand loyalty. Despite the many advances in digital marketing, customers still prefer advertising they can physically touch. But it isn’t enough to design a pretty postcard; you need to create something that gets noticed and delivers results. That’s where Return … Read more
Eco-friendly printing is not only good for the environment—it’s also good for business. Today’s customers are more eco-conscious than ever and frequently seek out companies that make concerted efforts to go green and reduce their carbon footprint. While stable the past few years, look at how the rate of paper recycling has increased in the … Read more
Think custom boxes are too expensive and time consuming? Think again. As the ONLY marketing tool with a nearly 100 percent open rate, custom boxes offer an unparalleled return on investment. And the sheer number of sizes and configurations means you can design an attention-getting box that won’t break the bank. Packaging is often your … Read more
Ever wish there was a “one size fits all” option for mail campaigns? While certainly plentiful, the available choices—from letters to postcards to self-mailers to custom boxes and packages—can be overwhelming. Selecting the right format for your brand comes down to more than just personal preference. To narrow your focus and options, start by asking … Read more
As the hot, hazy days of summer wind down, nonprofits are feeling the heat. For these organizations, appeal letters and campaigns account for a sizable chunk of annual revenue—over 25 percent in some cases! That’s why it’s important to start early (and plan carefully) to ensure a successful, far-reaching annual appeal. Yet for many nonprofits, … Read more
Effective event signage is the difference between a disorganized, chaotic event and a smooth, unforgettable event experience for your guests. All events need outdoor event signage. Outdoor events—like any other type of event—require signage to direct guests, inform attendees, and decorate the area. Likewise, indoor events need outdoor signage to show attendees where to enter … Read more
If you want your fundraising event to be a success, you have to draw in a crowd. Marketing materials like invitations, flyers, and signage are an essential part of getting a packed house. Whether you are hosting a charity auction, nonprofit gala, an exhibition, a sports event, or other type of fundraiser, you need to … Read more
Event planning is hard work—and successfully getting people in the door is only half the battle. You also have to consider how to inform and direct guests while they are attending the event. An event program or booklet is a tool you can use to help guide them through the featured activities, presentations, booths, or … Read more
The success of any event relies, in part, on signage. The right signage helps ensure your guests have a positive experience. The wrong signage, however, can frustrate attendees and make it difficult for them to find what they’re looking for. That’s why event planners need to thoughtfully consider the kinds of signage their guests will … Read more
Planning an event is a lot of work. From inviting guests and maintaining a budget to arranging entertainment and coordinating with event suppliers, event planners have a lot on their plate. With so many moving pieces at play, it can be easy for items to slip to the bottom of the to-do list, but there’s … Read more
When it comes to temporary signage, today’s businesses should consider coroplast signs. Coroplast signs are a popular option for businesses looking for cost-effective ways to advertise products, promote services, connect with customers, and build brand awareness in the local community. What Are Coroplast Signs? Coroplast is a trademarked brand name, but the term is now … Read more
At United, we believe the attention and care we put into our projects shows through as much as our expert design and print work. See what we’ve done for clients big and small.
Learn More
