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What is a Good Direct Mail Marketing Strategy?

Direct mail is a potentially invaluable asset to your marketing campaigns. However, you need to make sure you execute best practices to ensure your strategy is a success. Here are some tips to help develop a good direct mail…

How Direct Mail Can Be Personalized

A good direct mail design is more than a simple marketing tool—it’s also a way to stand out with unique personalization that connects with prospects. That personal touch makes direct mail…

3 Direct Mail Order Terms You Need to Know

As new innovative ways to market your business materialize, many businesses worry that mail has become obsolete. Nothing could be further from the truth! Direct mail marketing remains a standard amongst advertisers. For just pennies per contact, mail…

Where to Buy Mailing Lists

Many people still believe that direct mail isn’t an effective marketing method, but it’s still relevant. A good mailing list is a large contributor of your direct mail campaign’s success. However, you need to determine if the prospect…

10 Reasons Why Direct Mail Still Matters

Although many businesses might see direct mail as an outdated marketing method, the fact is that this medium is as relevant as it ever was. There are many reasons why businesses still use direct mail, with fair benefits to…

How Your Paper Choice Can Affect Your Mail Campaign

It is time to kick off a new direct mail campaign. With so many decisions to make, you may not consider the impact your choice of papers can have on the…

USPS Lowers Postage Rate, Benefitting Marketers

For the first time in nearly 100 years, the U.S. Postal Service has lowered the price of a stamp. In April, the USPS announced that it…

Nine Tips for Your Next Mailing

For over 85 years, United GMG has been offering expertise in design, print and mail services to nonprofits and businesses. It is a family owned and operated company located in Chicago serving customers nationwide.

There are many factors that can…