The Benefits of Effective Signage & Using the Right Signs
When it comes to making a lasting impression, signage does the heavy lifting. From bold storefront banners and sleek indoor graphics to…
The Press Room — UnitedGMG printing, mail & packaging blog
Direct Mail · Latest story
Higher Education Direct Mail: Strategies, Benefits, & Campaign Ideas
Higher education institutions are competing for attention across crowded inboxes, social feeds, search results, and ad platforms. One effective way to grab attention, cut through the noise, and share your message is through a direct mail…
Continue readingLatest
What Are Integrated Campaigns? A Complete Guide
Consumers are bombarded with messages from every direction, which means businesses must go beyond standalone marketing tactics and create experiences that captivate,…
Data-Driven Direct Mail: Transforming Campaigns with the Right Data Management
Today’s customers are constantly bombarded with online ads, email marketing and social media promotions. It’s more difficult than ever to stand out…
13 Different Types of Signs: Choosing the Best Types of Signage for Your Business
In today’s highly competitive market, signage plays a crucial role in making a business stand out. The right signage not only attracts…
Personalized Direct Mail Justifies the Investment & Improves Results
In today’s fast-paced (and cluttered!) marketing landscape, standing out has never been more challenging. Despite advances in digital advertising, one of the…
Using AI to Improve Direct Mail Results
In today’s digital world, it’s easy for marketers to focus on all things online. But there’s something special about receiving a tangible,…
8 Benefits of Integrating Print & Digital Advertising
In the world of marketing, no single strategy is a silver bullet. Take print and digital marketing, for example. Each medium offers…
9 Direct Mail Best Practices for Creating High-Impact Campaigns
Direct mail cuts through the clutter and makes an impact in a digital world filled with noise and distraction. After a long…
The Importance of Audience Segmentation in Personalized Direct Mail Campaigns
One of the biggest challenges of direct mail is getting it into the right hands. The most beautifully designed and branded piece…
What is Donor-Centric Fundraising?
Imagine receiving two postcards in the mail, each from a different nonprofit. Both are printed on high-quality paper and feature eye-catching designs.…
Conference Signage That Stands Out
The date’s set, the venue’s booked and the agenda’s finalized. Now it’s time to nail down another key element: signage. You want…
8 Creative Outdoor Event Marketing & Promotion Ideas
Summertime is the best time to connect with customers in the great outdoors. Balmy temps and relaxed schedules boost moods and draw…
Top Eight Essentials for Event Planners
There’s nothing quite like an in-person event to showcase your brand and connect with customers. Whether you’re hosting a gala fundraiser, a…
Benefits of Custom Boxes for Your Brand & Business
First impressions matter. A LOT. It takes just 15 seconds to form an impression about someone we’ve just met—and less than three…
Event Collateral: 6 Essential Collateral Materials for Event Planning
Trade shows, conferences, galas and other in-person events offer invaluable opportunities to attract clients, network and promote your brand. Don’t waste these…
How to Increase Direct Mail Response Rates: Top 10 Tips
Despite all the chatter around digital marketing, direct mail still offers higher response rates. The more cluttered customers’ in-boxes become, the more…
Direct Mail vs Digital Marketing: Finding the Right Balance
In the great marketing debate of direct mail vs. digital, where does your business stand? Both strategies certainly have their advantages (and…
Measuring Direct Mail Marketing ROI: Average ROI & ROI Statistics
When done well, direct mail is a dependable, cost-effective way to drive sales and build brand loyalty. Despite the many advances in…
