Using AI to Improve Direct Mail Results
Thursday, December 19, 2024 | Direct Mail
In today’s digital world, it’s easy for marketers to focus on all things online. But there’s something…
9 Best Practices for Creating High-Impact Direct Mail
Tuesday, September 24, 2024 | Direct Mail
Direct mail cuts through the clutter and makes an impact in a digital world filled with noise and distraction. After a long day of swiping, clicking and scrolling, customers relish tangible outreach from a brand.
The Importance of Audience Segmentation in Personalized Direct Mail Campaigns
Thursday, August 29, 2024 | Direct Mail
One of the biggest challenges of direct mail is getting it into the right hands. The most beautifully designed and branded piece is worth nothing if it ends up in the trash. An effective direct mail campaign…
How to Boost Direct Mail Engagement
Wednesday, December 1, 2021 | Direct Mail
Are you unsure about direct mail marketing and need more information before making the big decision to incorporate it into your marketing campaign? Maybe you’ve heard the myth that direct mail doesn’t have a reasonable response…
How to Utilize Direct Mail Throughout the Buyer’s Journey
Wednesday, September 4, 2019 | Direct Mail
There are still many benefits of using direct mail for marketing efforts. Even with digital marketing as the principal medium for a majority of companies today, you can take advantage of this to complement your online efforts…
Why Direct Mail Is Still Invaluable in the Digital Age
Wednesday, September 4, 2019 | Direct Mail
Even though the digital marketing age reigns in many ways, there are still many challenges that digital marketers face that people don’t like to discuss.
Many brands have become indelibly familiar to us over…
How Direct Mail Testing Can Determine Which Mail Pieces Are Working
Wednesday, October 3, 2018 | Direct Mail
Like with any other marketing campaign, it’s important to test direct mail pieces to determine which ones are doing their job and which ones you need to tweak.
Without a good…
Direct Mail Marketing Pricing
Wednesday, January 24, 2018 | Direct Mail
United Graphics & Mailing Group is dedicated to providing each of our clients with the best direct mail costs available. We’ll cover every aspect of your direct mail pieces, regardless of design and order specifications. You’ll be able to…
How Your Paper Choice Can Affect Your Mail Campaign
Wednesday, November 16, 2016 | Direct Mail
It is time to kick off a new direct mail campaign. With so many decisions to make, you may not consider the impact your choice of papers can have on the…
USPS Lowers Postage Rate, Benefitting Marketers
Tuesday, June 14, 2016 | Direct Mail
For the first time in nearly 100 years, the U.S. Postal Service has lowered the price of a stamp. In April, the USPS announced that it…
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