Unlike mass marketing, direct marketing allows you to communicate with your customers personally. It’s an aggressive form of marketing, and it’s important for you and your business to know your target audience and how to approach them. There are a few different types of direct marketing. They can be categorized into: Telemarketing Direct Mail Handouts … Read more
Direct marketing is one of the most effective ways to reach your target audience and grab their attention. Whether it’s through email, text messages, flyers, or anything in between, it’s attractive to many marketers because the results can be directly measured. For your direct marketing campaign to be truly successful, it’s important to know your … Read more
These days, marketing is what it’s all about. A decent product that reaches the widest audience gets the most sales. Still, while we are producing more marketing material than ever before, we do need to put in some extra effort to make the marketing campaign a success. Marketers tend to crowd the market with ads … Read more
Ads are everywhere. Wherever you look, you can find a couple of them, and this is especially true online. One can even argue that the online environment is almost at the brink of being polluted by excessive marketing. So, how does this influence ads purpose and overall effectiveness? If they are constantly present, do customers … Read more
The holidays are here, and it’s never too late to create a marketing campaign that will entice your potential buyers to do business with you. The shopping frenzy is all around us, and it is important to know how to take advantage of it all. The holiday season is THE most important shopping seasons throughout … Read more
Direct mail has a bad reputation among some people based on the misconception that it’s an outdated and outbound strategy that consumers don’t care about. However, direct mail is potentially one of the greatest assets to any marketing campaign, especially seeing as 78% of consumers have unsubscribed from email lists due to an annoying overabundance … Read more
When it comes to printing postcards, size is as important a consideration as designs and paper quality. Selecting the right postcard dimensions for your strategies is necessary to make sure you get the most from your postcard printing projects and direct mail campaigns. Carefully choosing the right size for your postcards can help you save … Read more
Among the many benefits of using direct mail postcards to reach your audience in your marketing campaigns is the ability to save money on gang run printing. While not all postcard sizes are available for gang run printing instead of one-off services, you’ll find that you can get gang run printing with standard postcard sizes. … Read more
Like with any other marketing campaign, it’s important to test direct mail pieces to determine which ones are doing their job and which ones you need to tweak. Without a good direct mail campaign in place, you’ll wind up saving money while effectively supplementing your online marketing efforts. On the other hand, an inadequate direct … Read more
Personalized envelope printing actually came about around the same time as color digital printing presses. Although that was a decade ago, personalized direct mail envelopes are just now experiencing a surge in popularity. Why is this happening? Why Direct Mail Still Matters It’s true that we are living in a digital age when online marketing … Read more
What Are the Best Ways to Measure a Direct Mail Campaign? Measuring your direct mail campaigns is the only way to determine whether or not they’re successful. You can determine what’s working and what isn’t by implementing an effective measurement plan, which will include good calls to action and other elements. Call To Actions CTAs … Read more
United Graphics & Mailing Group is dedicated to providing each of our clients with the best direct mail costs available. We’ll cover every aspect of your direct mail pieces, regardless of design and order specifications. You’ll be able to combine both affordability and quality when you turn to us for all of your direct mail … Read more
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