While many are quick to dismiss traditional direct mail as an “old school” technique, the truth is, direct mail is extremely effective. In a world where digital advertising spaces are saturated and overwhelming, direct mail marketing can actually be more effective than newer digital strategies. In fact, the response rate to direct mail pieces is 3.7% percent compared to the 1% percent response rate to email, according to the United States Direct Marketing Association.
If your company wants to get started on a new direct mail campaign, take some inspiration from these 10 direct mail examples below.
Residents of The Mooring of Arlington Heights received a folded 6 by 9 inch oblong mailer that opened up to 18 by 6 inches to reveal exciting upcoming fall events. The act of unfolding and being presented with bright colors and imagery printed on the mailer created an exciting experience for residents. Additionally, rather than solely posting this information in the front lobby, sending this information in the form of direct mail made it more personal and showed residents that The Mooring of Arlington Heights kept them in mind.
Hubbard Street Dance Chicago wanted to use a marketing strategy that would promote their dance company and their upcoming masterclasses. They decided on a promotional self-mailer that not only gave information about what their classes entailed, but also subtly showed what their company was about as well. The bright colors and luxurious satin aqueous coating convey the message that shows that the Hubbard Street Dance Chicago is theatrically dramatic and high-class.
In order to spread the word on an upcoming musical they were producing, Westminster Place sent out a vertical event postcard. Simple and effective, this vertical event podcard was designed to immediately capture the attention of the receiver by printing all information on the front of the postcard and eliminating the effort of unfolding the mail in order to read the information printed on it.
The Ronsely, a condominium complex, worked with us at United Graphics to create a sales brochure for prospects, showcasing their luxury condominiums. Made with a double gate fold cover with a pasted inside liner, an outside cover blind embossed on a graphite cover, and a satin aqueous silk cover, this 12 page brochure helped solidify the condominium complex’s image – an image that is both luxurious and high-end.
The Illinois Holocaust Muesum and Education Center sent out a event guide to promote future events for the winter of 2017. This event guide is scored and double folded, which allows the guide to hold a large amount of information while still being a convenient mailing size. Mailing information such as this increases the likelihood of a person being aware of the event and attending, as some people may not actively seek out the event information for themselves.
BMO Harris Bank wanted to advertise their Warehouse Dash Sweepstakes and used sell sheets to do so. These simple, one-page mail pieces use eye-catching graphics, adequate white space, and concisely provide information on how to enter the sweepstakes in order to grab the attention of the intended audience.
Sending financial reports as a direct mail option is a great way to provide important information to customers. Not only are customers less likely to miss the report compared to a report arriving in their email, but they’ll also have a physical copy to refer back to in the future if needed. The NCREIF created a financial report as a multi-page booklet that is saddle stitched and trimmed on three sides, making it both a cost-effective and aesthetically pleasing option.
Strive Lending, a Mortgage Broker company, sent out a custom 6 by 9-inch booklet envelope to let people know that they had the option to refinance and benefit from lower interest rates. The mailer included a personalized letter, which helped convey the message that Strive Lending was not only a customer service-oriented business, but cared about each customer on an individual, personal level.
Insight Track worked with United Graphics to create a few die cut self-mailers for several conferences they were hosting. The velvet covers showcased an eye-catching graphic and the conference dates, and the trifold mailer opened up to show other important information about the conference. This attention-grabbing tri-fold self-mailer was a great way to gather interest, as it is easy for this type of information to get lost in an overcrowded email inbox.
Westminster Place created a vertical fold self mailer for target consumers in order to inform them on the importance of a life plan community. The self mailer showcased a simple yet eye-catching cover with a super smooth coating. Rather than opening horizontally, as brochures and other folded mail usually does, this direct mail piece opened vertically. This unique reveal made it more likely for consumers to remember Westminster Place and consider them in the future.
Do you have a direct mail project in mind? Consult with our print and mail experts at United Graphics. We can work with you to create a direct mail piece that delivers results.