Trade shows, conferences, galas and other in-person events offer invaluable opportunities to attract clients, network and promote your brand. Don’t waste these occasions by arriving empty handed! Creating a suite of branded collateral to market your business is a must. For some attendees, this might be their first time interacting with your brand. Investing the … Read more
Despite all the chatter around digital marketing, direct mail still offers higher response rates. The more cluttered customers’ in-boxes become, the more they appreciate (and respond to!) something tactile. But how can you tell if your direct mail campaign is working? And if it isn’t, what’s the best way to boost results and justify your … Read more
In the great marketing debate of direct mail vs. digital, where does your business stand? Both strategies certainly have their advantages (and challenges). Rather than pick sides, many companies opt for an integrated approach. More on that later. First, let’s break down the benefits of each strategy: Direct Mail Essentially, direct mail relies on printed … Read more
When done well, direct mail is a dependable, cost-effective way to drive sales and build brand loyalty. Despite the many advances in digital marketing, customers still prefer advertising they can physically touch. But it isn’t enough to design a pretty postcard; you need to create something that gets noticed and delivers results. That’s where Return … Read more
Eco-friendly printing is not only good for the environment—it’s also good for business. Today’s customers are more eco-conscious than ever and frequently seek out companies that make concerted efforts to go green and reduce their carbon footprint. While stable the past few years, look at how the rate of paper recycling has increased in the … Read more
Think custom boxes are too expensive and time consuming? Think again. As the ONLY marketing tool with a nearly 100 percent open rate, custom boxes offer an unparalleled return on investment. And the sheer number of sizes and configurations means you can design an attention-getting box that won’t break the bank. Packaging is often your … Read more
Ever wish there was a “one size fits all” option for mail campaigns? While certainly plentiful, the available choices—from letters to postcards to self-mailers to custom boxes and packages—can be overwhelming. Selecting the right format for your brand comes down to more than just personal preference. To narrow your focus and options, start by asking … Read more
As the hot, hazy days of summer wind down, nonprofits are feeling the heat. For these organizations, appeal letters and campaigns account for a sizable chunk of annual revenue—over 25 percent in some cases! That’s why it’s important to start early (and plan carefully) to ensure a successful, far-reaching annual appeal. Yet for many nonprofits, … Read more
Effective event signage is the difference between a disorganized, chaotic event and a smooth, unforgettable event experience for your guests. All events need outdoor event signage. Outdoor events—like any other type of event—require signage to direct guests, inform attendees, and decorate the area. Likewise, indoor events need outdoor signage to show attendees where to enter … Read more
If you want your fundraising event to be a success, you have to draw in a crowd. Marketing materials like invitations, flyers, and signage are an essential part of getting a packed house. Whether you are hosting a charity auction, nonprofit gala, an exhibition, a sports event, or other type of fundraiser, you need to … Read more
Event planning is hard work—and successfully getting people in the door is only half the battle. You also have to consider how to inform and direct guests while they are attending the event. An event program or booklet is a tool you can use to help guide them through the featured activities, presentations, booths, or … Read more
The success of any event relies, in part, on signage. The right signage helps ensure your guests have a positive experience. The wrong signage, however, can frustrate attendees and make it difficult for them to find what they’re looking for. That’s why event planners need to thoughtfully consider the kinds of signage their guests will … Read more
At United, we believe the attention and care we put into our projects shows through as much as our expert design and print work. See what we’ve done for clients big and small.
Learn More
