Personalized envelope printing actually came about around the same time as color digital printing presses. Although that was a decade ago, personalized direct mail envelopes are just now experiencing a surge in popularity. Why is this happening? Why Direct Mail Still Matters It’s true that we are living in a digital age when online marketing … Read more
What Are the Best Ways to Measure a Direct Mail Campaign? Measuring your direct mail campaigns is the only way to determine whether or not they’re successful. You can determine what’s working and what isn’t by implementing an effective measurement plan, which will include good calls to action and other elements. Call To Actions CTAs … Read more
If your goal is to increase the traffic to your website, direct mail can be a great way to get the results you want. While many people focus on email and social media marketing today, many neglect the usefulness of traditional direct mail. One common misconception is that mixing online and offline media for marketing … Read more
Direct mail is a potentially invaluable asset to your marketing campaigns. However, you need to make sure you execute best practices to ensure your strategy is a success. Here are some tips to help develop a good direct mail strategy. Use a Data-First Approach Like with other marketing methods, you want to start by using … Read more
A high-quality business card much more than simply a tool for giving business information out to potential customers. It also provides an opportunity to form a more personal connection with prospects. Because of this, business cards will continue to remain relevant and effective without the likelihood of replacement by digital media. Should I Get Business … Read more
A good direct mail design is more than a simple marketing tool—it’s also a way to stand out with unique personalization that connects with prospects. That personal touch makes direct mail timeless as an effective means of marketing your services or products that digital efforts are unlikely to replace. Here are some ways to make … Read more
As new innovative ways to market your business materialize, many businesses worry that mail has become obsolete. Nothing could be further from the truth! Direct mail marketing remains a standard amongst advertisers. For just pennies per contact, mail allows businesses to: Promote their services or products Send potential customers free samples Direct their advertising to … Read more
Many people still believe that direct mail isn’t an effective marketing method, but it’s still relevant. A good mailing list is a large contributor of your direct mail campaign’s success. However, you need to determine if the prospect mailing list you’re buying is right for you, based on several factors when buying one. Here are … Read more
Although many businesses might see direct mail as an outdated marketing method, the fact is that this medium is as relevant as it ever was. There are many reasons why businesses still use direct mail, with fair benefits to this method. Why Direct Mail Still Works Direct mail is still as effective as it has … Read more
It is time to kick off a new direct mail campaign. With so many decisions to make, you may not consider the impact your choice of papers can have on the campaign’s success. It is hard to believe – but it is true – the right paper stock can make or break your next direct … Read more
For the first time in nearly 100 years, the U.S. Postal Service has lowered the price of a stamp. In April, the USPS announced that it would be dropping the price of postage stamps. The reduction is the result of a program that, since 2014, had allowed the USPS to temporarily increase postage price to … Read more
For over 85 years, United GMG has been offering expertise in design, print and mail services to nonprofits and businesses. It is a family owned and operated company located in Chicago serving customers nationwide. There are many factors that can complicate a direct mail project. In this blog series, I’ve offered nine tips and tools … Read more
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