When creating a design intended for print, there are many factors to consider. For one, you’ll want to make sure that the design is pleasing to the eye. You’ll also want to keep your design consistent with your branding. One of the other most important design elements to consider is a design that gets your … Read more
Including retail signage displays in your store is an important part of customer interaction. Retail signage increases brand awareness, informs customers on products and sales going on in your store, and can work as a directional tool that creates a seamless shopping experience. To optimize your retail signage’s effectiveness in your stores, below are creative … Read more
When it comes to building your brand, attracting new customers, and increasing customer loyalty, creating custom boxes can be a very effective strategy for small businesses. Thinking of getting started on a custom box project for your company? United GMG discusses how custom boxes can benefit your business, the best types of custom boxes for … Read more
If you’re getting started on your next custom box project, the first thing you need to do is consider what type of custom box you’ll need. The type of custom box you need depends on many factors including what type of product you have, whether it is being shipped, and more. United GMG discusses the … Read more
When it comes to planning an event, there are many things that must be organized in order for everything to come together smoothly. From finding a caterer to booking the venue, it’s easy to forget some elements that, while they may seem small, can have a significant impact on guests. This includes printing for events, … Read more
Flyers are effective marketing tools that increase brand awareness, help with lead generation, and build customer loyalty. What’s more, sending flyers are not only effective, but they are also a cost-effective marketing strategy for small businesses. Whether you want to promote a new product or increase brand awareness in general, there are many different ways … Read more
When it comes to political campaigns, sending a political mailer is one of the most effective ways to reach voters. To help you create the best political mailer for your campaign, United GMG created this guide that discusses campaign mail tips, the benefits of direct mail, costs, and more. Political Direct Mail Effectiveness Political direct … Read more
Have you ever traveled somewhere gorgeous and thought for a moment, this feels like I’m living in a postcard? What could be better than sending out postcards to your customers and having them associate idyllic, happy, adventurous feelings with your brand? It may sound surprising, but deltiology, the collection and study of postcards, is the … Read more
Introduction to Catalog Printing
When you think of a catalog as a direct marketing tool, you may immediately think back to yesteryear, when a display of products in minuscule images was dropped at your grandparents' doorstep. However, in this digital age, you may want to rethink underestimating the catalog, as millennials are more excited to receive catalogs than our grandparents' generation ever was.
As you may have read from our last post, the unboxing experience your brand provides has a direct connection to how the customer perceives and relates to your product. After all, the emotional impact your customer feels and the characteristics they associate with your brand, on the whole, becomes your brand identity. That’s why custom … Read more
Custom packaging is everywhere these days, and it’s making quite a significant impact on customer experience. Did you know that 50% of shoppers will recommend your product if it comes in gift-like or branded packaging (Pack Mojo)? We pulled examples of companies using their packaging to foster community with customers. If you have a product … Read more
When sending out a direct mail piece, you may wonder which type of direct mail is most effective for your business to send. While many organizations choose to send bulk (first class or standard) mail, there is also the option to send Every Door Direct Mail (EDDM). So, which type of direct mail is best … Read more
At United, we believe the attention and care we put into our projects shows through as much as our expert design and print work. See what we’ve done for clients big and small.
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