The five photographs of people on this page are generated images and show no real person. The letters, the envelopes and the reply slips are typeset specimens drawn for this page. Every other photograph shows United GMG’s own plant and printed pieces.
Insurance direct mail marketing.
Your agency’s letters, reply envelopes and postcards, printed and mailed from one facility.
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Insurance mail pieces
Personalized letters and reply pieces for a monthly program. Postcards, self-mailers and larger packets for other mailings.
Personalized letters
Printed on your letterhead shell, then personalized with each name and address.
Your agencyMorgan Reed1842 Linden Lane
Fairhaven, IL 60000
#10 window envelopes
Your return address printed, with the letter’s address visible through the window.
Reply envelopes & slips
A #9 reply envelope and a short reply slip, inserted with the letter.
Postcards
A compact format for reminders, a new agent or a new office.
Self-mailers
A folded piece that mails without an envelope, with an optional tear-off reply.
Flat mailers
Oversized printed pieces and packets that mail as flats.
An insurance agency’s monthly mailing
40,000 letter shells in one print run
11 mailings in 2025
665–5,005 pieces per monthly mailing
A commercial-lines agency near Chicago mails a personalized letter, reply slip and reply envelope from our plant. We print the letter shells in one run, store them here, and personalize each month’s letters from that stock. The mailing list is cleaned before every drop.
Printed shells 
Personalization 
Inserting 
USPS handoff
- Step 1. Send us your mailing list and the letter.
- Step 2. We clean the list: addresses checked, movers updated, duplicates removed.
- Step 3. We personalize each letter from the printed shells.
- Step 4. We fold, insert the reply slip and reply envelope, seal and sort.
- Step 5. We hand the trays to USPS. Postage is prepaid on our permit or yours.
Letter, postcard or self-mailer?
A letter gives you room to explain an offer and enclose a reply envelope. A postcard suits a short reminder or announcement. A self-mailer provides more space than a postcard and can include a tear-off reply. The right choice depends on what you need the reader to do.
| Format | Best for | How readers respond | Mail class |
|---|---|---|---|
| Letter and reply envelope | Quote requests, renewals, adding a policy to your own book | A reply slip returned in the enclosed envelope | First-Class presort or Marketing Mail |
| Postcard | Expiration reminders, a new agent, a new office | A call or a scan | Card rate up to 6 by 9 inches, presorted First-Class (USPS DMM 201) |
| Self-mailer | An explanation with a reply built into the piece | A tear-off reply | Marketing Mail or First-Class presort |
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Planning your mailing costs
The price depends on the format, the quantity in each mailing and the work required to prepare it. Postage is separate and passes through at cost. Tell us what you are mailing and how often; your quote establishes the printing, mailing and postage costs before work starts.
- Format
- A letter package, postcard or self-mailer, including the paper and reply pieces.
- Quantity
- How many pieces go into each mailing.
- Frequency
- A single mailing or a recurring program, with printed shells held for later runs.
- Mailing list
- The list you have, the records to prepare and the personalization required.
- Postage
- The mail class and final mailing count. Prepaid to USPS on our permit or yours.
Quotes itemize on request. The letter package includes the printed shell, personalization, reply slip, reply envelope, outer envelope, folding and inserting.
Use the direct mail calculator to explore the cost math behind a program.
Planning your insurance mailing
Define the audience, make the response clear, and keep a record of the replies.
The list
Use your own book for renewals and cross-selling. For new business, a business mailing list can be selected by area or industry. We check addresses, update movers and remove duplicates before every drop. See our list preparation process.
The letter
One page, one clear offer, your agent’s name and a way to respond. A reply slip and envelope make the return straightforward. Personalized letters use the reader’s name and address on your printed letterhead shell.
The schedule
Start with a test run of a few thousand pieces and count the replies. For a monthly program, printed shells stay in stock here for the next mailing. Compare results across mailings before changing the list or format.
We print and mail for property and casualty, auto, home, life and commercial lines. We do not mail for health or Medicare plans, and we do not sell leads.
Printing and mailing in one facility
Your mailing moves through our own printing and mailing equipment in Mount Prospect, Illinois. United GMG has been in business since 1927.
1864 S Elmhurst Rd, Mount Prospect, IL 60056
Insurance direct mail questions
What is insurance direct mail marketing?
Printed mail sent to a chosen list of households or businesses: personalized letters, postcards or self-mailers used to promote insurance services, request a response or communicate with existing accounts.
Does direct mail still work for insurance agents?
The result depends on your list, offer and mailing schedule. Track replies and the policies they produce, then compare the cost across mailings. The monthly program above shows how one agency organizes its production with us.
What should an insurance letter include?
The reader’s name and address, the agent’s name, one clear offer or reason to call, a phone number, and a reply slip with an envelope. Keep it to one page.
Do you clean our mailing list before each mailing?
Yes. We check addresses, update movers through NCOA, and remove duplicates before each drop. List preparation happens before the mailing count and postage are finalized.
Can you mail for health or Medicare plans?
No. We print and mail for property and casualty, auto, home, life and commercial lines. We do not sell leads.
How do we start?
Send the letter and list, or tell us what you have. We confirm the pieces, quantities and mailing schedule, then prepare your quote. You can start with the form below or call 847.588.7600.
Request an insurance mailing quote
Send the letter and list, or just the counts. We’ll help you put the printing, mailing and postage into one quote.
Monday–Friday, 8:30 AM–5 PM
United GMG
1864 S Elmhurst Rd, Mount Prospect, IL 60056
About United GMG · The quote page
Request a quote
If the form does not load, use our quote page or call 847.588.7600.
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