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Holiday Mailing Tips and Tricks

Wednesday, December 26, 2018  |  Mailing Tips

The holidays are here, and it’s never too late to create a marketing campaign that will entice your potential buyers to do business with you. The shopping frenzy is all around us, and it is important to know how…


How Direct Mail Can Help with Your Inbound Marketing Strategy

Wednesday, December 5, 2018  |  Mailing Tips

Direct mail has a bad reputation among some people based on the misconception that it’s an outdated and outbound strategy that consumers don’t care about.

However, direct mail is potentially one of the greatest assets to any marketing campaign, especially…


The Ultimate Guide to Postcard Sizes & Dimensions

Tuesday, October 9, 2018  |  Postcards

When it comes to printing postcards, size is as important a consideration as design and paper quality. Selecting the right postcard dimensions for your strategies is necessary to make sure you get the most from your postcard…


How Understanding Standard Direct Mail Postcard Sizes Can Help You Stay Within Your Marketing Budget

Tuesday, October 9, 2018  |  Postcards

Among the many benefits of using direct mail postcards to reach your audience in your marketing campaigns is the ability to save money on gang run printing. While not all postcard sizes are available for gang run printing instead…


11 Direct Mail Testing Ideas, Strategies, & Best Practices

Wednesday, October 3, 2018  |  Direct Mail

Testing is the backbone of every successful direct mail campaign. It shows you which messages, offers, and designs actually connect with your audience before you spend your full budget. Whether you’re mailing postcards, letters, catalogs, or something…


Why Personalized Envelopes Are Becoming More Popular

Wednesday, October 3, 2018  |  Envelopes

Personalized envelope printing actually came about around the same time as color digital printing presses. Although that was a decade ago, personalized direct mail envelopes are just now experiencing a surge…


The Ultimate Guide to Direct Mail Marketing

Friday, February 2, 2018  |  Mailing Tips

What Are the Best Ways to Measure a Direct Mail Campaign?

Measuring your direct mail campaigns is the only way to determine whether or not they’re successful. You can determine what’s working and what isn’t by implementing an effective measurement…


How to Get More Web Traffic with Direct Mail

Tuesday, November 14, 2017  |  Mailing Tips

If your goal is to increase the traffic to your website, direct mail can be a great way to get the results you want.

While many people focus on email and…


What is a Good Direct Mail Marketing Strategy?

Tuesday, October 24, 2017  |  Mailing Tips

Direct mail is a potentially invaluable asset to your marketing campaigns. However, you need to make sure you execute best practices to ensure your strategy is a success. Here are some tips to help develop a good direct mail…


What Information Should Business Cards Have on Them?

Thursday, September 14, 2017  |  Business Cards

A high-quality business card much more than simply a tool for giving business information out to potential customers. It also provides an opportunity to form a more personal connection with prospects. Because of this, business cards will continue to…


How Direct Mail Can Be Personalized

Thursday, August 24, 2017  |  Mailing Tips

A good direct mail design is more than a simple marketing tool—it’s also a way to stand out with unique personalization that connects with prospects. That personal touch makes direct mail…


3 Direct Mail Order Terms You Need to Know

Monday, June 5, 2017  |  Mailing Tips

As new innovative ways to market your business materialize, many businesses worry that mail has become obsolete. Nothing could be further from the truth! Direct mail marketing remains a standard amongst advertisers. For just pennies per contact, mail…


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United Graphics & Mailing Group offers a full spectrum of printing services for all of your editorial, marketing and promotional needs.

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