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How United GMG Simplifies Multi-Channel Campaign Management for Agencies 

Tuesday, June 17, 2025  |  Insights

Marketing today is no longer about reaching your audience through a single channel. Successful brands have to master them all.

Consumers move fluidly between a variety of platforms, from direct mail and email to…


Effective Signage for Business

The Benefits of Effective Signage & Using the Right Signs

Monday, June 2, 2025  |  Uncategorized

When it comes to making a lasting impression, signage does the heavy lifting. From bold storefront banners and sleek indoor graphics to eye-catching promotional signage, the signs you choose say a lot about your business. 


What Are Integrated Campaigns? A Complete Guide

Thursday, May 29, 2025  |  Insights

Consumers are bombarded with messages from every direction, which means businesses must go beyond standalone marketing tactics and create experiences that captivate, resonate, and convert.

Integrated marketing campaigns are the blueprint for doing just…


data management

Data-Driven Direct Mail: Transforming Campaigns with the Right Data Management 

Thursday, April 17, 2025  |  Direct Mail

Today’s customers are constantly bombarded with online ads, email marketing and social media promotions. It’s more difficult than ever to stand out in our digital-first world.

Fortunately, there’s still a way to cut through…


13 Different Types of Signs: Choosing the Best Types of Signage for Your Business

Tuesday, February 18, 2025  |  Banners & Signage

In today’s highly competitive market, signage plays a crucial role in making a business stand out. The right signage not only attracts customers but also communicates professionalism, key information, accessibility, and brand identity. From storefront signs to…


Personalized Direct Mail Justifies the Investment & Improves Results

Thursday, January 16, 2025  |  Uncategorized

In today’s fast-paced (and cluttered!) marketing landscape, standing out has never been more challenging. Despite advances in digital advertising, one of the best ways to…


Using AI to Improve Direct Mail Results

Thursday, December 19, 2024  |  Direct Mail

In today’s digital world, it’s easy for marketers to focus on all things online. But there’s something…


United GMG print vs digital

8 Benefits of Integrating Print & Digital Advertising

Thursday, November 21, 2024  |  Insights, Printing - General

In the world of marketing, no single strategy is a silver bullet. Take print and digital marketing, for example. Each medium offers unique benefits—and drawbacks.  Print delivers credibility, tangibility, and memorability, while digital provides real-time engagement, measurable…


How Omni-channel AI Improves Customer Communications

Wednesday, October 16, 2024  |  Insights

AI is here to stay. Rather than rue its growing influence, let’s embrace AI’s potential to streamline marketing efforts, enhance customer interactions—and hopefully lighten your workload.

Introducing AI to your omni-channel marketing strategy…


9 Best Practices for Creating High-Impact Direct Mail

Tuesday, September 24, 2024  |  Direct Mail

Direct mail cuts through the clutter and makes an impact in a digital world filled with noise and distraction. After a long day of swiping, clicking and scrolling, customers relish tangible outreach from a brand.


The Importance of Audience Segmentation in Personalized Direct Mail Campaigns

Thursday, August 29, 2024  |  Direct Mail

One of the biggest challenges of direct mail is getting it into the right hands. The most beautifully designed and branded piece is worth nothing if it ends up in the trash. An effective direct mail campaign…


Non Profit volunteer team smiles at camera

What is Donor-Centric Fundraising?

Wednesday, July 31, 2024  |  Insights, Printing, Wide Format Printing

Imagine receiving two postcards in the mail, each from a different nonprofit. Both are printed on high-quality paper and feature eye-catching designs. Yet, while one celebrates a nonprofit’s hard work and includes a lengthy list of accomplishments,…


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United Graphics & Mailing Group offers a full spectrum of printing services for all of your editorial, marketing and promotional needs.

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