Custom Packaging for Retail: 5 Ideas to Help You Stand Out & Build Your Brand

As a retail business, the way you present your products on the shelves, online, and during the unboxing experience matter. From custom printed boxes and bags and custom gift boxes to product boxes and folding cartons—you need custom packaging that stands out, helps you build your brand, and entices customers to buy your products again and again.

So, let’s look at some custom retail packaging solutions and ideas to help you engage and impress your customers like never before.

1. Use Personalized Packaging Inserts to Thank Loyal Customers

Custom retail packaging and attention to detail go hand in hand in all aspects of the design—and this applies to the customer’s experience even after the box has been opened. Including personal touches emotionally reaches the customer and indirectly makes them feel appreciated.

Show your customers that you appreciate their business and loyalty to your brand by saying thank you with a personalized packaging insert or special offer. Include a handwritten letter, a personalized thank you note, or a special offer addressed specifically to the customer.

2. Incorporate Recyclable & Eco-Friendly Packaging Materials

It’s no longer optional to avoid responsibility as a brand, as customers are pushing brands to hold themselves accountable both socially and environmentally. In fact, 30 percent of consumers are willing to pay a premium for products that deliver on sustainability claims.

Therefore, it’s essential to your brand to use your custom box packaging to demonstrate your brand’s eco-friendly packaging and reduced carbon footprint. Choosing biodegradable or recyclable materials and packaging creates more sustainable results in terms of the planet and your customer relationships.

3. Create Packaging That Can Be Reused

Have you ever kept a box or bag that your products came in just because you thought the packaging was cool? Reusable packaging can work to both build your brand and enhance your sustainability efforts as a retailer.

Design reusable packaging so your customers don’t have to throw away your custom creation. Think creatively about how you can develop packaging that can be reused for different purposes so that your customers are getting a constant reminder of your products and your brand.

4. Design Packaging That Tells Your Story & Truly Stands Out

Customers are people—and people respond to an emotional journey of growth and change. Using custom box packaging to tell your story will help you connect with your customers on an emotional, and more personal level which will help you build trust and authority. 

Add an illustrative element to help visually portray your product or break down your brand narrative. Incorporate bright, eye-catching colors, deep contrasts of light and dark, and even stark minimalist aesthetics to boxes and packaging.

5. Don’t Forget to Protect the Product

Nothing is worse than opening a package and seeing that the merchandise has been destroyed. So, don’t forget that while your custom box packaging has sensory and symbolic potential for reaching your customer, it also serves a very functional purpose: it protects your valued product.

Customers appreciate it when their products arrive protected, secured, and ready to use. Be sure to increase the thickness of the material in parts of the packaging that are subjected to greater pressure and limit the surface area of the package to reduce the chance of damage—among other protective tactics.

How United GMG Helps Retailers with Custom Packaging

At United GMG, we have helped retail businesses across the country develop stunning custom packaging for their products. And we don’t just help big brands!

Some of the benefits of partnering with United GMG for your custom retail packaging include:

  • No minimum order quantities
  • Prototypes and small run options
  • Custom and standard sizes
  • Sustainable and recyclable packaging materials
  • Full-color printing options
  • Ability to print full color on all sides and the interior or your packaging
  • Custom finishes, materials, colors, and features for your packaging
  • Printed and made in the USA

Get Started on Your Custom Retail Packaging Project Today

Unique, stunning, and beautiful custom packaging can increase the perceived value of your products, build your brand, enhance engagement, and improve the unboxing experience for your customers.

Are you looking to develop effective retail packaging for your products? At United GMG, we are here to support you through the process of creating memorable retail packaging solutions, so let’s get started today. Contact us to get a free quote or call to speak to a United GMG representative directly.

Unsure of the exact packaging solution you’d like to develop? That’s okay! Work with our team to create your custom retail packaging prototype today.

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