Direct mail resource

How to Choose the Right USPS Mail Class for Your Direct Mail Campaign

Four ways into the mailstream, four different postage bills. Current commercial rates, delivery windows, and presort minimums for each class — so you can price a campaign before you commit to one.

Notice 123 July 2026 commercial prices

  • 01 First-Class Mail
  • 02 USPS Marketing Mail
  • 03 Periodicals
  • 04 Nonprofit

01–04 The classes

Mail Class Is in Session

The class you mail under sets what you pay, how fast the piece travels, and how many pieces the run needs to qualify. These are the four that cover nearly every campaign we put into USPS possession.

Rates as of July 2026 (USPS Notice 123). Automation prices at the 5-digit presort level, 1 oz — your list and piece set the exact rate.

Stamped envelope and postcard prepared for First-Class Mail
01

Class 01 · the fast lane

First-Class Mail

Cost
letters from $0.621 · flats from $1.025 · postcards from $0.453
Speed
1–5 business days
Best for
time-sensitive letters & documents
Presort minimum
500 pieces

The quickest of the main classes, and the most expensive. It carries the pieces that carry obligations: statements, invoices, renewal notices, anything a recipient is waiting on. Undeliverable pieces come back to you free of charge — no other class in this guide includes that.

Sale flyer and newsletter fanned out of a yellow mailing envelope
02

Class 02 · the workhorse

USPS Marketing Mail

Cost
letters from $0.395 · flats from $0.783
Speed
3–10 business days
Best for
campaigns, newsletters, flyers
Minimum
200 pieces

Built for bulk advertising: you trade delivery speed for a letter rate roughly a third below First-Class. For a promotion planned weeks ahead — not a piece somebody is waiting on — the slower window costs you nothing and the postage savings compound across the whole run.

Stack of printed magazines beside a folded newspaper
03

Class 03 · the publisher’s class

Periodicals

Cost
varies — per piece plus per pound
Speed
2–9 business days
Best for
magazines, newspapers, journals
Minimum
USPS authorization required

Reserved for publications issued at a regular, stated frequency. Pricing runs on its own tariff — part per piece, part per pound, shaped by ad content and where the mail enters the network — so the same magazine can mail at meaningfully different rates depending on how it’s prepared.

Donation envelope, charity brochure, and thank-you card
04

Class 04 · the authorized discount

Nonprofit Mail Rates

Cost
letters from $0.185 · flats from $0.516
Speed
3–10 business days
Best for
appeals, newsletters, event invitations
Minimum
200 pieces

Marketing Mail’s deepest discount, open to charities, schools, and other verified organizations — less than half the standard letter rate. Your organization registers for a nonprofit authorization through USPS and keeps its status current annually; after that, every appeal and newsletter mails at the reduced rate.

Matrix Fit by use case

At a Glance: What Each Mail Class Is Best For

Many projects fit more than one class, so you’ll see overlap. More checks, stronger fit.

Fit matrix · four classes × six use cases
USPS Mail ClassesFast DeliveryCost-EffectiveLightweight Letters & DocumentsMarketing & Promotional MaterialsMagazines & NewslettersNonprofit Mailings
First-Class Mail✓✓✓
USPS Marketing Mail✓✓✓✓✓✓✓✓
Periodicals✓✓✓
Nonprofit✓✓✓✓✓

PDF The guide

Take the rate card with you

The full guide in one file — the four classes, the fit matrix, and the questions to answer before you pick.

Download the guide (PDF)

PDF · 119 KB

The PDF reflects USPS rates at its publication date; the figures on this page are the current ones.

Next Your campaign

Not Sure Which Option Is Right? Let Us Know

Send the piece, the quantity, and the mail date. We’ll come back with the class, the presort level, and the postage number — printed, addressed, and delivered into USPS possession from our Mount Prospect plant, printing and mailing from the same floor since 1927.