CASE STUDY
From Simple to Stunning – How Simple Mills Used Influencer Boxes to Reach Large Audiences & Boost Brand Visibility
Background: Simple Mills Retail Snack Company
Simple Mills is a retail snack company dedicated to creating natural options for delicious snacks using clean and simple ingredients. To spread the word of their organic, non-GMO snacks, Simple Mills sends samples of their products to influencers to share online with their followers.
Challenge: Standing Out in a Crowded Influencer Marketing Landscape
With the influencer world continuously growing, Simple Mills needed something that would stand out against other companies. They came to United GMG wanting something more impactful than their current standard, brown mailing box. Their vision was an influencer box that would create a memorable customer journey and put their brand values on display.
Solution: Creating a Custom Branded Mailing Box for the Ultimate Influencer Unboxing Experience
Our team of experts crafted a custom mailing box out of B-Flute with a built-in tray perfectly fit for their products. This full-color box is bright and well branded, for an eye-catching first impression. For the ultimate reveal, the inside holds a tray (or trays) that are custom fit for Simple Mills’ products to be secure for mailing while clearly on display. For a personal touch, a hand-written card is placed in each box, specific to each influencer’s platform.
Results: Stronger Brand Visibility, Engagement, & Product Presentation Through High-Impact Influencer Boxes
These custom mailing boxes have been a huge success in brand visibility for Simple Mills. The design communicates simplicity, positivity, and care in the very first impression and goes on to give a memorable product reveal. Influencers love their boxes and multiple have posted theirs online for followers to see. Because of the success, we have continued to make new variations, such as a double layered box with two tray inserts and a box for a giveaway of their trending topping grinders.
