How to Increase Direct Mail Response Rates: Top 10 Tips

Despite all the chatter around digital marketing, direct mail still offers higher response rates. The more cluttered customers’ in-boxes become, the more they appreciate (and respond to!) something tactile.

But how can you…

Direct Mail vs Digital Marketing: Finding the Right Balance

In the great marketing debate of direct mail vs. digital, where does your business stand? Both strategies certainly have their advantages (and challenges). Rather than pick sides, many companies opt for an integrated approach.