A direct mail marketing campaign is an excellent way to reach your target customers. People generally want to hear from brands they like, and your target audience will enjoy getting direct mail about your new products.
But is direct mail marketing affordable? Many small and medium-sized businesses think they can’t afford it, so they continue to rely only on digital channels. However, it is affordable, especially if you do it right and generate a high ROI.
So, what’s the cost of a direct mail marketing campaign? Let’s break it down.
The Average Cost of Direct Mail
The cost of a direct mail campaign depends on the following five factors.
1. Copywriting
Your marketing copy plays a huge role in capturing leads and engaging customers. Your team may have the skills to write a compelling copy, which is perfect if you’re dealing with a tight budget.
However, if you’re going to find a professional, the cost will depend on their skills, experience, and length of your copy. A professional may charge anywhere from $100 – $2,000. The costs will vary, but if you have the skills, use your in-house resources before outsourcing.
2. Design
Design costs will also depend on whether you design your direct mail in-house, or you hire a professional to do it for you. With in-house design, you can find numerous free and paid templates that are ready to use.
If you go with professional design, your expenses will be a bit higher. Of course, this depends on the time needed for the design, the design software, and the number of edits you require. Depending on the agency or freelancer, a mid-range design will cost you anywhere from $100-$300.
3. Mailing List
You can use a free mailing list if you use your existing database; that is, if you already have information about your customers. If you’re looking to reach new customers, you’ll need to buy or rent a mailing list.
The cost will depend on the broker, the number of records you need, and the number of times you want to send direct mail to the list. For example, the average mailing list rental will cost you anywhere between $0.03-$0.30.
4. Printing
Your printing costs will depend on the ink, paper quality and type, quantity, page number, whether you want single-sided or double-sided pages, and whether you want them in black and white or color. Depending on these factors, the price will vary anywhere from $0.05-$1.00.
5. Distribution
Your distribution, that is, mailing costs will depend on the size, weight, and quantity of your direct mail, destination, and the current postage rate. The average cost of direct mail distribution will also be determined by the U.S. Postal Service.
Direct Mail Marketing Campaign: Cost Breakdown
Overall, the cost will vary depending on many factors, including whether you handle the marketing copy and design in-house.
If you need a professional to design your direct mail, print your pieces, or perhaps handle your entire direct mail marketing campaign, United Graphics & Mailing Group is here for you. We can provide you with high-quality services at reasonable prices and help you get the best results. Contact us today to get a quote!
