From Cold Outreach to Closed Deals
How a Business Broker Secured Multi-Million-Dollar Listings Using Direct Mail

Background: Meyers Realty

A mergers and acquisitions broker under the name Meyers Realty (name changed for confidentiality) specializes in selling privately held businesses and commercial real estate across North America. With a refined outreach strategy targeting business owners, this broker relies heavily on personalized marketing to stay top of mind with potential sellers.

Challenge: Reaching High-Value Business Owners in a Competitive Commercial Real Estate Market

In a competitive industry where relationships are everything and competition is tight, standing out with a relevant message is critical. Digital outreach can get lost in the shuffle, especially with prominent business owners who are bombarded with pitches. Meyers Realty needed a way to connect directly with business owners in a way that felt personal, professional, and credible.

Solution: Using Personalized Direct Mail to Build Trust with Business Sellers

Meyers Realty partnered with United GMG to execute a direct mail campaign built for high-impact outreach. The campaign consists of a simple, but highly effective package:

  • A professional and personalized business letter
  • A clean, full-color business card
  • A matching #10 envelope 

The letter catches attention with a personalized greeting, then introduces the broker’s services and credibility. The business card adds a personal touch and keeps the broker top-of-mind.

These mailings go out 4–6 times per year to a highly refined list of business owners. Their target market is reached by using purchased data and internal filters to select a group of high-potential recipients. United GMG handles all aspects of the mailings from start to finish:

  • Data processing, NCOA updates, address standardization, and data merge 
  • High-quality printing of letters, business cards, and envelopes
  • Precision matching and hand-inserting of components
  • Stamp affixing and delivering to USPS 

Each mailing includes approximately 9,000 pieces, and turnaround from file receipt to mailing is handled with speed and accuracy.

Results: Winning Multi-Million-Dollar Listings from Direct Mail Outreach

This simple package consistently delivers results. In fact, the broker reports: “I’ve been getting at least one listing from each mailing.”

The July 2025 mailing alone led to an $8.5 million business listing.

The consistency of results proves a key marketing truth: when done right, direct mail is not only effective but outperforms expectations. 

United GMG’s role in the campaign goes far beyond printing. We act as a reliable production partner, offering:

  • Fast turnarounds
  • Detailed quality control
  • Responsive communication
  • Deep experience in complex mail projects

This allows clients like Meyers Realty to stay focused on relationships and listings while we handle the mechanics of execution.

“It’s a plug-and-play campaign now. I send the list, send the letter, and United GMG handles everything else.”