When creating a design intended for print, there are many factors to consider. For one, you’ll want to make sure that the design is pleasing to the eye. You’ll also want to keep your design consistent with your branding. One of the other most important design elements to consider is a design that gets your message across clearly and easily to your consumers. Font plays a large role in doing so.
Learn some of the best fonts for printing, as well as certain factors to consider when choosing your font below.
When it comes to choosing the right font for your design, here are some factors to consider to help make your decision.
To get your brand’s message or important information across to the consumer, you’ll want to use text that is clear and easy for anyone to read. What is the most readable font for print? There are several. Some of which include Helvetica, Georgia, and Veranda.
To ensure your text is clear and easy to read, avoid complicated cursive fonts or fonts with unnecessary curls or other artistic touches. Not everyone can read cursive, and you’ll want something clear and simple to capture a consumer’s attention right away.
Using multiple font styles can make your print look more interesting and pleasing to the eye. However, there is a fine line between creating the perfect contrast of fonts and a design that looks too busy without a consistent theme. To avoid the latter, use fonts in the same font family.
When designing a print, you choose images and colors that follow your brand standards. The same rules apply to fonts. Choose fonts that match your branding. A font that doesn’t match your brand may confuse customers and may have them questioning your business’s professionalism.
If you are an elegant jewelry business, for example, you may opt for a fancy cursive font – as long as it is easy to read and not overly complicated. On the other hand, a hospital may use a clean, more professional font, such as Arial.
Popular print font sizes are 10 to 12 point font for text blocks. A headline’s font size should allow for the text to fit onto one or two lines. Additionally, if you include subheadings, they should typically be 10 points larger than your body text.
There are times, however, where you will need to use smaller font sizes. In these cases, the best font for small print is a simple, classic font that is easy for anyone to read, such as Helvetica.
While not directly related to font type, white space is an important element to keep in mind when placing your text onto the design. A design that is overcrowded with text is overwhelming and may discourage a consumer from focusing their attention on it. Therefore, you’ll want to use as little text as possible – while still getting an accurate message across – and leave plenty of white space or space for eye-catching graphics.
Have a new print project in mind? Contact our experts at United GMG! We’ll work with you to create an effective design that captures the attention of your target audience and tells your brand’s story.