Display Signs & Sale Signs for Retail Stores

Sale signs and displays provide retailers with an opportunity to promote their products and services, advertise special offers, and encourage upsells and cross-sells throughout their stores.

From outdoor signage such as sidewalk signs, window graphics, and banner flags to indoor signage like POP and POS displays, wall signs, and more—display signs and sale signs work to engage customers, build your brand, and grow your business.

So, let’s take a look at how to use retail display signs and sale signs throughout your store.

Sale Signs for Retail Stores

Sales, promotions, and special offers for your retail store should be plastered everywhere—and signage is a great way to do just that. As a retailer, your goal is to attract customers and drive sales, so it is important to make all of your prospects and customers aware of your sales so that they will take advantage of them.

From outdoor signage to indoor signage and displays—there are numerous ways to communicate sales and special offers with customers in different locations of your retail store.

Placement of Retail Sale Signs

Sale signs for your retail store should be used strategically both inside and outside of your store. For example, be sure to incorporate outdoor retail signage—like sidewalk signage and window graphics—to grab people’s attention and promote sales as they walk by your store. And use indoor retail signage and banners—like point-of-purchase displays and hanging banners—to entice customers to buy more and advertise promotions.

Be sure to also test your signage from a variety of potential viewpoints and angles, and even consider doing some A/B testing. With A/B testing, you can test both the design of the sign and the location. Design two signs and place them in a similar location; whichever sign drove the most sales should then be tested in different locations.

Display Signs for Retail Stores

Retail product displays are the fixtures in your store that hold and promote your products. When it comes to visual merchandising, retail displays are where a lot of the action takes place, and they are typically the first point of contact between your product and customer.

Retail displays can vary from standalone point-of-purchase (POP) or point-of-sale (POS) displays, to store shelving displays, all the way to clothing displays—and how effective these displays are depends heavily on the signage used.

Regardless of the types of displays you leverage in your store, retail displays and display signs can help attract customers, retain their interest, and increase sales. 

Placement of Retail Displays

The key to creating effective displays for your retail store is to find the best store locations that will do a lot of the work for you. In other words, if you have a top-notch product and beautiful signage to promote that product, placing the display in a low-traffic area of your store will be counterproductive. 

So, here are some great places for your custom retail display within your store:

• The front of your store
• Anywhere customers are lined up
• At the end of your aisles
• Beside items that make it easy to cross sell or upsell
• Near the check-out line and registers to encourage impulse buys

It is important to remember that the best location for your display will vary depending on the type of retail store. For example, and endcap display might be the best location for a grocery store where shoppers linger, while taking advantage of the front of the shop might be a better idea for convenience stores. 

Be sure to crunch the numbers and measure the ROI of each display to ensure you’re seeing the desired results. If you’re not getting the ROI you’d like to see, you may need to reevaluate your strategy, your signage, or try a different location.

United GMG Helps Retail Stores with Much More than Sale Signs

In addition to sale signs and display signs for retail stores, United GMG offers a wide variety of retail marketing and printing solutions to retailers across the country. 

Our retail printing solutions include:

Get Started on Your Next Retail Sale Sign or Display Project Today

At United GMG, we help retailers like you present your products, promotions, sales, and special offers in a professional, eye-catching way.

Do you need effective retail sale signs or display signs for your retail store? United GMG is here to support you through the process of creating and integrating the best retail sale signs for your specific needs. And we help with much more than just sale signs and displays!

Our experts can help you decide which type—or types—of retail printing you’ll need and can answer any questions you have. Contact us to get a free quote or call to speak to a United GMG representative directly.