Thursday, January 11, 2024 | Insights
Despite all the chatter around digital marketing, direct mail still offers higher response rates. The more cluttered customers’ in-boxes become, the more they appreciate (and respond to!) something tactile.
But how can you…
Tuesday, December 26, 2023 | Mailing Tips
In the great marketing debate of direct mail vs. digital, where does your business stand? Both strategies certainly have their advantages (and challenges). Rather than pick sides, many companies opt for an integrated approach.
Friday, December 8, 2023 | Mailing Tips
When done well, direct mail is a dependable, cost-effective way to drive sales and build brand loyalty. Despite the many advances in digital marketing, customers still prefer advertising they can physically touch.
But it…
Tuesday, November 28, 2023 | Insights
Eco-friendly printing is not only good for the environment—it’s also good for business. Today’s customers are more eco-conscious than ever and frequently seek out companies that make concerted efforts to go green and reduce their carbon footprint.
Wednesday, October 6, 2021 | Mailing Tips
An impactful non-profit fundraising direct mail campaign can increase donations and greatly help your non-profit’s cause. Optimize your direct mail appeal letters by following the direct mail fundraising best…
