Postal rates can impact businesses and marketers in a big way. In case you missed it, the United States Postal Services (USPS), increased postage rates back in January of 2021. And here’s what we’re hearing now:
The USPS recently approved a mid-year increase. On August 29, USPS postal rates will increase for the second time this year. What does this mean for your business? United GMG explains how this affects businesses and marketers and what you can do to take advantage of this price increase when it comes to your direct mail marketing campaigns.
On Sunday, August 29, 2021, USPS will increase postal rates for “Market Dominant” products, which include First Class Mail letters and postcards.
First Class Mail letter (1 oz.) rates will increase from $0.55 to $0.58. For each additional ounce for First Class Mail, there will be no change in price and will still cost $0.20.
Now, marketers have more than twice the amount of room to engage with consumers for the same price! There are many benefits to using a larger postcard for your direct mail marketing campaign.
With the many opportunities the 6” by 9” postcard offers, you may have a new postcard design in mind. Wondering where to start? United GMG can work with you to create an impactful postcard design that uses powerful messaging, imagery, and other elements to help you engage with your target audience. Contact us with questions today!