August 29, 2021 USPS Postage Increases: How to Win Big (for Businesses & Marketers)

Postal rates can impact businesses and marketers in a big way. In case you missed it, the United States Postal Services (USPS), increased postage rates back in January of 2021. And here’s what we’re hearing now: 

Are Postal Rates Going Up in August of 2021?

The USPS recently approved a mid-year increase. On August 29, USPS postal rates will increase for the second time this year. What does this mean for your business? United GMG explains how this affects businesses and marketers and what you can do to take advantage of this price increase when it comes to your direct mail marketing campaigns. 

What Are the New Postal Rates?

On Sunday, August 29, 2021, USPS will increase postal rates for “Market Dominant” products, which include First Class Mail letters and postcards. 

Change to Rates for First Class Mail

First Class Mail letter (1 oz.) rates will increase from $0.55 to $0.58. For each additional ounce for First Class Mail, there will be no change in price and will still cost $0.20.

Change to Rates for Postcards

Current First Class Mail 4.25” by 6” postcard rates

  • $0.36 for Retail and 
  • $0.285 to $0.269 for Auto Presort

After August 29th

  • Retail price will increase to $0.40 
  • Auto Presort rate will increase to a range of $0.326 to $0.306 for both 4.25” by 6” postcard and 6” by 9” postcard sizes.

UnitedGMG - 2021 Postal rates

What Opportunity Does This Create for Businesses and Marketers?

Now, marketers have more than twice the amount of room to engage with consumers for the same price! There are many benefits to using a larger postcard for your direct mail marketing campaign. 

  • Larger Postcards Stand Out: A larger postcard will stand out in your customer’s mailbox among all of the competing mail. They’ll be more likely to notice and gravitate towards your postcard. 
  • More Room For Imagery and Text: You’ll also have room to add more impactful images to grab consumers’ attention. There’s more space for attention-grabbing headlines and larger text as well. This extra space means you can avoid using small text or a crowded layout that may discourage consumers from engaging with your mail.
  • Room to Include New Technologies: With larger postcards, you can also add technology like QR codes or smart speaker activations to convert leads without taking up too much space and creating a crowded design.

Get Started on Your Next Postcard Campaign with United GMG

With the many opportunities the 6” by 9” postcard offers, you may have a new postcard design in mind. Wondering where to start? United GMG can work with you to create an impactful postcard design that uses powerful messaging, imagery, and other elements to help you engage with your target audience. Contact us with questions today!