A high-quality business card much more than simply a tool for giving business information out to potential customers. It also provides an opportunity to form a more personal connection with prospects. Because of this, business cards will continue to remain relevant and effective without the likelihood of replacement by digital media.
Business cards should be extensions of your brand that convey the appropriate message about who you are and what you specifically do for your business in an unforgettable presentation.
Here are some tips regarding what you should include on your business card.
Before you consider the information you want to include on a business card, you should make sure your card includes your logo and company tagline. Your business card should accurately convey your business identity to prospects through the use of a combination of colors, shapes, and wording.
Everyone who holds your business card should be able to instantly recognize your brand, and not just when they see the card but wherever your brand appears. You want prospects to recognize you whether they see your brand on a website, newsletter, video, physical shop, or studio.
This may seem like an obvious step to take, but the truth is that many individuals get these details wrong on their cards. For instance, if you want to add a personal touch to your business cards, you should include a popular nickname that you go by. If people call you Jon rather than Jonathan, it’s ideal to put “Jon” on the business card.
Also, be specific regarding your job title. Many business owners and employees put a general title such as “Founder” or “CEO” beneath their name, when in reality they fit into a specific niche in their company. Think about what a client might hire you to do, whether it’s graphic design or marketing consulting—nobody hires a “founder.”
This is how people will reach you, and is the most important information to consider. You have to tell people how to get in touch with you specifically, rather than your company. While many include a general company email or phone number, a personal number or email can make you stand out among the competition, and help you come across as a company with humans as employees, as opposed to something resembling a corporate “entity.”
These are simply some of the many ways to personalize your business cards and help encourage prospects to become customers. Practicing these can make your business stand out among a sea of cold and distant companies that use outdated business card strategies.